‘Get Prepared’ as Aston Villa launches preemptive strike
English Football side Aston Villa has launched a clever pre-launch campaign, ahead of the 2017/18 Fixture release.
The ‘Get Prepared’ campaign promises fans first access to the fixtures as soon as it is released. By connecting their calendar ahead of time using ECAL, fans will be the first to receive the new season Villa fixtures straight to their personal calendar of choice.
There is standout creative used consistently across a variety of digital channels, including website, with dedicated splash page, feature article, facebook and twitter mastheads and feature social posts.
Fans calendars will be kept up-to-date with the latest game details, media information and direct access to Buy Tickets, Match Centre, Online Shop and more throughout the season.
ECAL is proud to be the official calendar provider of the Premier League and teams including Aston Villa.