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The 'right-time' marketing blog gives insights and leadership in calendar marketing and other smart, timely communications.

‘NAB to Calendar’ increases on-time payments by up to 12%!

‘NAB to Calendar’ increases on-time payments by up to 12%!

National Australia Bank, one of the nation’s ‘big four’ banks, partnered with ECAL to test how credit card payment reminders in the calendar stacked up against SMS reminders. The implementation of calendar reminders saw an increase in ‘on-time’ payments by up to 12%.  A significant result that helps NAB customers stay on top of their monthly credit card […]





The Australian Ballet chooses ECAL ‘Add to Calendar’

The Australian Ballet chooses ECAL ‘Add to Calendar’

Recognised as one of the world’s major international ballet companies, The Australian Ballet has launched its calendar-based community engagement, ticket sales and communications feature, powered by ECAL. Launched in April 2017, ECAL’s ‘Add to Calendar’ enterprise technology is a key strategic initiative in the continued development of The Australian Ballet’s digital platform. As well as […]





NHL Ticket Alerts go live!

NHL Ticket Alerts go live!

ECAL has extended the release of its cool new ticket alerts feature for the NHL. NHL fans who sign up to Ticketmaster alerts can select to receive their favourite NHL team ticket alerts for ‘all games’, or ‘just home games’. NHL fans who sync the ticket alerts to their calendar receive timely ticket sale reminders, […]





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