Blog

The 'right-time' marketing blog gives insights and leadership in calendar marketing and other smart, timely communications.

US Open to engage with fans via ECAL

US Open to engage with fans via ECAL

ECAL has partnered with the US Open to deliver an interactive app which allows attendees to sync the tournament schedule to their smartphone or desktop calendar.  This sync also allows tennis fans to receive match alerts, ticket information, TV broadcast information and access videos and social media links via their calendar. Us Open Insider – the Open’s digital […]





SportTechie: ECAL Beats The Inbox And Goes Right To The Calendar Of Sports Fans

SportTechie: ECAL Beats The Inbox And Goes Right To The Calendar Of Sports Fans

Published by Logan Bradley; SportTechie, 5th July 2016. Everybody has signed up for an email list at one point in their life and regretted it, it’s almost like a rite of passage. You end up deleting the majority of the messages you get and receive almost no benefit from subscribing. In fact, according to Patrick […]





Ticketmaster Choose ECAL for their ‘Add to Calendar’

Ticketmaster Choose ECAL for their ‘Add to Calendar’

Live Nation / Ticketmaster (US), the world’s leading live event and ticketing company, has chosen ECAL to launch the $7.2 billion entertainment giant’s calendar-based community engagement, ticket sales and transaction marketing program. Launched on Monday 2nd May 2016, first stage implementation sees the ECAL ‘Add to Calendar’ feature alongside every event on ticketmaster.com and concerts.livenation.com. […]





Fans Are Interested In More Than Just Games

Fans Are Interested In More Than Just Games

Sports fans are interested in more than just your season schedule. Sure, that is the number one reason why fans will subscribe to your ‘digital calendar’, however you best not stop there! The average sports client on the ECAL platform promotes around 5-6 ‘schedules’ of content, and that can offer a nice broad selection of […]






Premier League Set To Reveal 2016-17 Schedule Along With New ECAL Partnership

Premier League Set To Reveal 2016-17 Schedule Along With New ECAL Partnership

By Chris Smith, Forbes, June 10, 2016 Next week the Premier League will at long last unveil its 2016-17 league schedule. It’s a much-anticipated occasion, which is perhaps best highlighted by the number of rumored schedule leaks (and the flood of accompanying headlines) that have hit the internet in recent weeks. But what’s truly different this time […]





ECAL feature on oOh! Media Excite panels

ECAL has partnered with Big Bash League (Cricket Australia) and oOh! to build an interactive app which allows shoppers to sync the game schedule of their favourite Big Bash League team to their smartphone calendar. This sync also allowed the shopper to receive match alerts, ticket information, TV broadcast information, videos and social media links […]





“Using Tech to Connect”; Sports Business Journal, 28 Sept – 4 Oct, 2015

“Using Tech to Connect”; Sports Business Journal, 28 Sept – 4 Oct, 2015

Published: Eric Fisher; Sports Business Journal; 28 September 2015. Evolving technologies are changing the game in fan engagement. ECAL: Getting on the calendar. “Most every platform within digital media from Web pages and email to social media and mobile alerts, has long been mined for marketing purposes, many to the point of user fatigue. But […]







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