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The 'right-time' marketing blog gives insights and leadership in calendar marketing and other smart, timely communications.

AFL releases fixture for 2018

AFL releases fixture for 2018

Footy is back, and the countdown to the new season has begun! Today, the AFL released its 2018 season fixture. As the official calendar technology provider across the AFL, ECAL lets you sync the official team fixture and club events straight to your personal calendar. Choose your favourite team to get started: Bombers, Blues, Bulldogs, […]







2018 NRL fixture released

2018 NRL fixture released

Rugby League fans, get excited! The NRL has released its schedule for the 2018 season. Fans of the Storm, Eels, Broncos, Panthers, Cowboys and Warriors can sync the team schedule and events straight to their calendar first. Please check your favourite team site for updates as they happen! League lovers will never miss a moment […]





NFL Saints meet Arsenal thanks to ECAL

NFL Saints meet Arsenal thanks to ECAL

The Premier League played host to ECAL Founder & CEO, Patrick Barrett and Client Services Director, Cassandra Calleja at the Emirates Stadium on Monday night (25th Sept 2017), for the match between Arsenal and West Bromwich Albion. It was also a case of ‘Football Meets Football’ (big time!), with Barrett taking the opportunity to introduce […]






The Australian Ballet launches 2018 season calendar

The Australian Ballet launches 2018 season calendar

The Australian Ballet has launched its 2018 season calendar with some exciting new features – powered by ECAL, the world’s leading calendar marketing platform. Launched in April 2017, ECAL’s ‘Add to Calendar’ live and dynamic enterprise technology has been successful in enabling Australian Ballet to better service season ticket holders, acquire new customers and drive […]






‘Stay in the loop’ with ECAL’s digital calendar

‘Stay in the loop’ with ECAL’s digital calendar

Melbourne United fans, get excited! The club has released its schedule for the 2017/18 season, powered by ECAL. ECAL’s ‘Sync to Calendar’ feature provides United fans with the world’s best dynamic digital calendar service, so they can sync every match straight to their personal calendar program on mobile or desktop. Basketball lovers will never miss a […]






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