Blog

The 'right-time' marketing blog gives insights and leadership in calendar marketing and other smart, timely communications.


ABL fixtures released for 17/18

ABL fixtures released for 17/18

The Australian Baseball League (ABL) has released its 2017/18 Fixture, powered by ECAL. Baseball fans can easily sync the complete schedule, or favourite team schedule, straight to their digital calendar of choice. Baseball lovers will never miss a moment with match details updated dynamically throughout the season, with direct access to Memberships, Tickets, Live Scoreboard and […]







NBL fixtures for 2017/18 released

NBL fixtures for 2017/18 released

The NBL, Australia and New Zealand’s pre-eminent professional men’s basketball league has released its 2017/18 Fixture, powered by ECAL! Fans of the eight-team competition are treated to a live and dynamic feed of game details, delivered straight to their digital calendar of choice. Basketball lovers will never miss a moment with match entries automatically updated with TV […]





CONCACAF to engage fans via ECAL

CONCACAF to engage fans via ECAL

ECAL has partnered with CONCACAF to provide football fans with its world-leading, dynamic ‘digital calendar’ service – to drive ticket sales, data collection and fan engagement. CONCACAF, (The Confederation of North, Central America and Caribbean Association Football) is the governing body for association football in North America. Since 1991, the Gold Cup Tournament has been the […]





‘Get Prepared’ as Aston Villa launches preemptive strike

‘Get Prepared’ as Aston Villa launches preemptive strike

English Football side Aston Villa has launched a clever pre-launch campaign, ahead of the 2017/18 Fixture release. The ‘Get Prepared’ campaign promises fans first access to the fixtures as soon as it is released. By connecting their calendar ahead of time using ECAL, fans will be the first to receive the new season Villa fixtures straight […]






The Ultimate widget is here!

The Ultimate widget is here!

At ECAL, we’re pleased to announce the release of our Ultimate ‘next generation’ widget display, now live and available in your admin! Designed for even greater customisation, more marketing power and smarter data insights, this widget comes with some pretty cool, game-changing features (note that all existing widgets will be auto upgraded shortly). Here’s a […]





Global Cricket Fans connect with ECAL

Global Cricket Fans connect with ECAL

The 8th ICC Champions Trophy in England has commenced, with the eight highest ranked ODI teams competing in the tournament that is second in importance only to the World Cup. The ICC, International Cricket’s governing body chose ECAL to provide fans with its world-leading, dynamic ‘digital calendar’ service – to drive last-minute ticket sales, data […]





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