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The 'right-time' marketing blog gives insights and leadership in calendar marketing and other smart, timely communications.


ECAL partners with Spectra

ECAL partners with Spectra

ECAL, the world’s leading calendar marketing platform company has announced its partnership with Spectra (by Comcast Spectacor), North America’s second largest primary ticketing company. The partnership was revealed at PACnet, Spectra’s annual Ticketing & Fan Engagement’s Community Conference in Newport Beach.  The partnership will see ECAL’s ‘add to calendar’ features integrated into the Spectra’s Ticketing […]





African Soccer Fans Connect with Calendar

African Soccer Fans Connect with Calendar

The 31st Total Africa Cup of Nations (AFCON 2017) kicks off this week (14th January), with Africa’s best 24 nations taking football’s centre stage for the three-week tournament. The biggest sporting event in Africa chose ECAL to provide fans with a handy, personalised ‘digital calendar’ service, designed to keep fans up-to-date with the match schedule, […]





ECAL Lands in Los Angeles

ECAL Lands in Los Angeles

ECAL has hit Hollywood Boulevard, opening a second US office in LA joining its New York presence. Client Services Director, Cassandra Calleja will be heading up the L.A Office, to be close to our major US partners and provide direction for client success practices globally. Founder & CEO Patrick Barrett has signalled a year of […]





Calendar spam does NOT live here!

Calendar spam does NOT live here!

Sadly, spammers are now targeting vulnerabilities in Apple’s Calendar software as a means of bypassing traditional spam filters aligned with personal email accounts, to deliver unwanted advertisements and other promotional content in the form of a calendar invitation. Whether it be cheap boots, sunglasses or bracelets, this new form of spamming is becoming a thorn in […]





Soccer Tourney COPA Gains 73% Opt-In Rate For Calendar-Based Campaign

Soccer Tourney COPA Gains 73% Opt-In Rate For Calendar-Based Campaign

Published by Laurie Sullivan; MediaPost, 1st September 2016. Organizers for COPA, the South American international men’s soccer tournament, wanted to catch the attention of soccer fans in the U.S., where the games were being held for the first time in the tourney’s 100-year history. The global fan base also needed help tracking 32 matches across 10 […]





US Open to engage with fans via ECAL

US Open to engage with fans via ECAL

ECAL has partnered with the US Open to deliver an interactive app which allows attendees to sync the tournament schedule to their smartphone or desktop calendar.  This sync also allows tennis fans to receive match alerts, ticket information, TV broadcast information and access videos and social media links via their calendar. Us Open Insider – the Open’s digital […]





EPL Signs Deal With Australia-Based ECAL To Develop “Digital Calendar”

EPL Signs Deal With Australia-Based ECAL To Develop “Digital Calendar”

By Eric Fisher, Staff Writer Published July 18, 2016 eCal, an Australian developer of calendar-based digital marketing products, has struck a multiyear deal with the EPL to develop the “Premier League Digital Calendar.” The product will allow fans to sync team schedules, local broadcast details, ticketing links, and other match-related data into their digital calendars, […]





Creating an Award-Winning Solution to Meet a Clear Market Need: The Journey to a Marketing Breakthrough

Patrick Barrett, Founder & CEO, ECAL.com In an increasingly fragmented media landscape, personal and profitable interaction with consumers can feel like a marketing goal that’s just within reach and at the same time as elusive as the Holy Grail. The introduction of each new communications channel presents an opportunity to finally reach that goal. Yet, […]





SportTechie: ECAL Beats The Inbox And Goes Right To The Calendar Of Sports Fans

SportTechie: ECAL Beats The Inbox And Goes Right To The Calendar Of Sports Fans

Published by Logan Bradley; SportTechie, 5th July 2016. Everybody has signed up for an email list at one point in their life and regretted it, it’s almost like a rite of passage. You end up deleting the majority of the messages you get and receive almost no benefit from subscribing. In fact, according to Patrick […]





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