Blog

The 'right-time' marketing blog gives insights and leadership in calendar marketing and other smart, timely communications.

‘NAB to Calendar’ increases on-time payments by up to 12%!

‘NAB to Calendar’ increases on-time payments by up to 12%!

National Australia Bank, one of the nation’s ‘big four’ banks, partnered with ECAL to test how credit card payment reminders in the calendar stacked up against SMS reminders. The implementation of calendar reminders saw an increase in ‘on-time’ payments by up to 12%.  A significant result that helps NAB customers stay on top of their monthly credit card […]





The Australian Ballet chooses ECAL ‘Add to Calendar’

The Australian Ballet chooses ECAL ‘Add to Calendar’

Recognised as one of the world’s major international ballet companies, The Australian Ballet has launched its calendar-based community engagement, ticket sales and communications feature, powered by ECAL. Launched in April 2017, ECAL’s ‘Add to Calendar’ enterprise technology is a key strategic initiative in the continued development of The Australian Ballet’s digital platform. As well as […]






NBA Ticket Alerts go live!

NBA Ticket Alerts go live!

ECAL has extended the release of its cool new ticket alerts feature for the NBA. NBA fans who sign up to Ticketmaster alerts can select to receive their favourite NBA team ticket alerts for ‘all games’, or ‘just home games’. NBA fans who sync the ticket alerts to their calendar receive timely ticket sale reminders, […]





NFL Ticket Alerts go live!

NFL Ticket Alerts go live!

ECAL has released a cool new feature with the launch of ‘NFL Ticket Alerts’. NFL fans on the Ticketmaster network can now receive ticket alerts for their favourite NFL teams, and choose to receive alerts for ‘All Games’ or just ‘Home Games’. With game data and ticket alerts synced to their calendar, NFL fans enjoy direct access […]






ECAL partners with Spectra

ECAL partners with Spectra

ECAL, the world’s leading calendar marketing platform company has announced its partnership with Spectra (by Comcast Spectacor), North America’s second largest primary ticketing company. The partnership was revealed at PACnet, Spectra’s annual Ticketing & Fan Engagement’s Community Conference in Newport Beach.  The partnership will see ECAL’s ‘add to calendar’ features integrated into the Spectra’s Ticketing […]





Collingwood FC Successfully Launch 2017 AFL Fixture with ECAL

Collingwood FC Successfully Launch 2017 AFL Fixture with ECAL

One of the largest-supported AFL Teams, Collingwood Football Club is using ECAL to engage fans around the 2017 AFL Fixture launch. The Club produced creative imagery for their website and fixture page displays and ran this campaign across their social media platforms. Our experience has shown that the more creative the campaign, the higher the […]





African Soccer Fans Connect with Calendar

African Soccer Fans Connect with Calendar

The 31st Total Africa Cup of Nations (AFCON 2017) kicks off this week (14th January), with Africa’s best 24 nations taking football’s centre stage for the three-week tournament. The biggest sporting event in Africa chose ECAL to provide fans with a handy, personalised ‘digital calendar’ service, designed to keep fans up-to-date with the match schedule, […]





ECAL Lands in Los Angeles

ECAL Lands in Los Angeles

ECAL has hit Hollywood Boulevard, opening a second US office in LA joining its New York presence. Client Services Director, Cassandra Calleja will be heading up the L.A Office, to be close to our major US partners and provide direction for client success practices globally. Founder & CEO Patrick Barrett has signalled a year of […]





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