Blog

The 'right-time' marketing blog gives insights and leadership in calendar marketing and other smart, timely communications.


NBL fixtures for 2017/18 released

NBL fixtures for 2017/18 released

The NBL, Australia and New Zealand’s pre-eminent professional men’s basketball league has released its 2017/18 Fixture, powered by ECAL! Fans of the eight-team competition are treated to a live and dynamic feed of game details, delivered straight to their digital calendar of choice. Basketball lovers will never miss a moment with match entries automatically updated with TV […]





CONCACAF to engage fans via ECAL

CONCACAF to engage fans via ECAL

ECAL has partnered with CONCACAF to provide football fans with its world-leading, dynamic ‘digital calendar’ service – to drive ticket sales, data collection and fan engagement. CONCACAF, (The Confederation of North, Central America and Caribbean Association Football) is the governing body for association football in North America. Since 1991, the Gold Cup Tournament has been the […]





‘Get Prepared’ as Aston Villa launches preemptive strike

‘Get Prepared’ as Aston Villa launches preemptive strike

English Football side Aston Villa has launched a clever pre-launch campaign, ahead of the 2017/18 Fixture release. The ‘Get Prepared’ campaign promises fans first access to the fixtures as soon as it is released. By connecting their calendar ahead of time using ECAL, fans will be the first to receive the new season Villa fixtures straight […]






The Ultimate widget is here!

The Ultimate widget is here!

At ECAL, we’re pleased to announce the release of our Ultimate ‘next generation’ widget display, now live and available in your admin! Designed for even greater customisation, more marketing power and smarter data insights, this widget comes with some pretty cool, game-changing features (note that all existing widgets will be auto upgraded shortly). Here’s a […]





Global Cricket Fans connect with ECAL

Global Cricket Fans connect with ECAL

The 8th ICC Champions Trophy in England has commenced, with the eight highest ranked ODI teams competing in the tournament that is second in importance only to the World Cup. The ICC, International Cricket’s governing body chose ECAL to provide fans with its world-leading, dynamic ‘digital calendar’ service – to drive last-minute ticket sales, data […]





‘NAB to Calendar’ increases on-time payments by up to 12%!

‘NAB to Calendar’ increases on-time payments by up to 12%!

National Australia Bank, one of the nation’s ‘big four’ banks, partnered with ECAL to test how credit card payment reminders in the calendar stacked up against SMS reminders. The implementation of calendar reminders saw an increase in ‘on-time’ payments by up to 12%.  A significant result that helps NAB customers stay on top of their monthly credit card […]





Ticket Alternative Client, Minnesota United FC Implements ECAL Integration: Ticket Alternative, 3 May 2017

Ticket Alternative Client, Minnesota United FC Implements ECAL Integration: Ticket Alternative, 3 May 2017

2017 continues to be an exciting year for Ticket Alternative’s client, Minnesota United Football Club (MNU). In addition to a big move to Major League Soccer (MLS) and a new stadium, MNU has been making a number of exciting changes! From the implementation of 3D seat selection to Marketing tools that make ticketing and communicating with […]





The Australian Ballet chooses ECAL ‘Add to Calendar’

The Australian Ballet chooses ECAL ‘Add to Calendar’

Recognised as one of the world’s major international ballet companies, The Australian Ballet has launched its calendar-based community engagement, ticket sales and communications feature, powered by ECAL. Launched in April 2017, ECAL’s ‘Add to Calendar’ enterprise technology is a key strategic initiative in the continued development of The Australian Ballet’s digital platform. As well as […]





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