Blog

The 'right-time' marketing blog gives insights and leadership in calendar marketing and other smart, timely communications.

ECAL tees up golf clubs

Friday 1st February 2013: Today at the ‘Greystone Wines Invitational Pro-Am’ at Yarra Yarra Golf Club, on Melbourne’s famous sand-belt, ECAL launched their new web calendar for Golf Clubs. ECAL is perfect for keeping Club Members up-to-date and in-the-know with daily golf competitions, major medals and trophies, social events, course closures, public holidays and other […]





Revolutionary new calendar released!

ECAL continue to be the ultimate innovators when it comes to the online and mobile calendar space! We are pleased to present our revolutionary new ‘week’ and ‘month’ views of the calendar, a clever ‘rethink’ of what we believe a calendar feature should look like, and function, in the online and mobile world in which […]





Big Clubs Smash the AFL Fixture Release

Three of Australia’s leading Australian Football League (AFL) superpowers, Carlton, Collingwood and Hawthorn, today launched their season fixtures digitally, with the help of ECAL. AFL supporters are a breed apart, fanatical and loyal as you would find anywhere in the world. Making their match schedules and other important club events available to fans via their […]





What is calendar marketing?

So, what is ‘calendar marketing’? Calendar marketing is the communication of events based information, direct into the personal calendar or schedule of the customer. It’s an exciting new communications channel for marketers, to add to the mix as part of any event based marketing strategy. Consider a sports organisation who releases a new competition schedule. […]





ECAL Launches New Calendar Marketing Web Platform to Beat Inbox Clutter

ECAL offers major sports, entertainment, lifestyle and media organisations a superior calendar marketing system to deliver their events directly into the personal, mobile and social calendar of their clients and fans. MELBOURNE, AUSTRALIA, 9 OCTOBER, 2012 – The global leaders in calendar marketing, Melbourne’s ECAL, have announced extensive upgrades to its events calendar software including […]





SBJ ‘Sports Marketing Symposium’ agenda powered by ECAL

It’s been a huge two days in New York City at the annual ‘IMG Sports Marketing Symposium’ held by leading sports media, technology and business publication, ‘Sports Business Journal’. Attendees to the conference could download the live conference agenda to their personal, mobile, and tablet calendars, thanks to the power of ECAL! So they can […]





New ECAL admin, watch how to create calendars!

We’re hugely excited here at ECAL world to have now launched our new and  improved publisher admin. Our new admin delivers a very cool, clean and intuitive design to easily create, manage, publish and market your calendars and events! Plus more stats and insights, and more social integration! More of the wonderful features of the […]





Welcome to events and calendar marketing in the modern age

Welcome to my blog! Please tune in for my thoughts, views, reviews and previews of the wonderful world of events and calendar marketing in the modern age. As founder & CEO at ECAL, I look forward to being able to share with you valuable insights and a deep and considered view into the latest trends into […]





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