Blog

The 'right-time' marketing blog gives insights and leadership in calendar marketing and other smart, timely communications.

Leading Aussie Digital Marketing Companies Partner Up

Today, we are pleased to announce that ECAL, the world’s most advanced calendar marketing system, has partnered with Stackla, a beautiful social media aggregation platform. So publishers can now have a cool ‘social media hub’, compete with their official events content, which then syncs directly into the customers’ personal calendar, to keep them up-to-date and connected. It’s […]






Eurosport Australia launches eCalendar

Eurosport Australia launches eCalendar

Sydney, 20 May – Eurosport Australia has upped its commitment to sports fans by offering them a free, personalised eCalendar that easily syncs and downloads to smart phones, desktops and social calendars. The Eurosport eCalendar will be packed full of event schedules for the sports that are shown on Eurosport Australia and will deliver tailored sporting […]





NFL’s Patriots season schedule launches using ECAL

NFL’s Patriots season schedule launches using ECAL

The new 2013 NFL season schedule was announced today, and arguably the most popular NFL franchise, New England Patriots have gone a digital step further for their fans! Using ECAL, Patriots fans worldwide can easily sync the Patriots schedule directly into their preferred mobile, desktop or social calendar, for free. Game entries include everything the […]





ECAL new logos, brandmarks & buttons

ECAL new logos, brandmarks & buttons

So, we decided to add a little colour into ECAL with a range of updated logos, brandmarks and buttons. Publishers have instant access to a range of images in a new Assets Library located in the ECAL admin. We’ll be adding lots more interesting icons, buttons and ad assets you can utilize. Your thoughts and […]





ECAL tees up golf clubs

Friday 1st February 2013: Today at the ‘Greystone Wines Invitational Pro-Am’ at Yarra Yarra Golf Club, on Melbourne’s famous sand-belt, ECAL launched their new web calendar for Golf Clubs. ECAL is perfect for keeping Club Members up-to-date and in-the-know with daily golf competitions, major medals and trophies, social events, course closures, public holidays and other […]





Revolutionary new calendar released!

ECAL continue to be the ultimate innovators when it comes to the online and mobile calendar space! We are pleased to present our revolutionary new ‘week’ and ‘month’ views of the calendar, a clever ‘rethink’ of what we believe a calendar feature should look like, and function, in the online and mobile world in which […]





Big Clubs Smash the AFL Fixture Release

Three of Australia’s leading Australian Football League (AFL) superpowers, Carlton, Collingwood and Hawthorn, today launched their season fixtures digitally, with the help of ECAL. AFL supporters are a breed apart, fanatical and loyal as you would find anywhere in the world. Making their match schedules and other important club events available to fans via their […]





What is calendar marketing?

So, what is ‘calendar marketing’? Calendar marketing is the communication of events based information, direct into the personal calendar or schedule of the customer. It’s an exciting new communications channel for marketers, to add to the mix as part of any event based marketing strategy. Consider a sports organisation who releases a new competition schedule. […]





ECAL Launches New Calendar Marketing Web Platform to Beat Inbox Clutter

ECAL offers major sports, entertainment, lifestyle and media organisations a superior calendar marketing system to deliver their events directly into the personal, mobile and social calendar of their clients and fans. MELBOURNE, AUSTRALIA, 9 OCTOBER, 2012 – The global leaders in calendar marketing, Melbourne’s ECAL, have announced extensive upgrades to its events calendar software including […]





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