Blog

The 'right-time' marketing blog gives insights and leadership in calendar marketing and other smart, timely communications.



KFC’s Home Cricket Ground Campaign

KFC’s Home Cricket Ground Campaign

KFC’s sponsorship of the Australian cricket summer is again a major campaign, and has become an expanding association with the sport over the last decade. This year’s campaign is based around the concept of the ‘Home Cricket Ground’, reinforcing the idea that for years cricket fans have enjoyed watching the cricket at home on the TV, with a […]





ECAL on Sky Business News

ECAL Founder & CEO Patrick Barrett appears on Sky Business News The Switzer Report, to discuss the rise of ECAL’s dynamic calendar marketing platform, and the recent funding announcement with Oxygen Ventures.





ECAL secures $2M funding from Oxygen Ventures

Official Media Announcement, released 19 August 2014 ECAL, the global ‘precision marketing’ platform for events, has raised $2 million in funding from Larry Kestelman’s Oxygen Ventures.  ECAL was judged a joint winner of the inaugural ‘Big Pitch’ event for start-ups organised by Oxygen Ventures on 17th June in Melbourne. ECAL delivers relevant and on-time marketing […]





Start ups making a big pitch (video)

Start ups making a big pitch (video)

Watch TV Report here ‘The Big Pitch’ is a $5m dollar competition run by Dodo’s co-founder Larry Kestelman to find Australia’s next big start-up company.More than 350 businesses applied, with the field whittled down to just five finalists.






The Big Pitch: two start-ups share $5m Oxygen funding

The Big Pitch: two start-ups share $5m Oxygen funding

The Sydney Morning Herald, IT Pro, by Lia Timson Published 18 June 2014 Two Melbourne start-ups are more than $2 million richer today, after splitting the winnings of the inaugural Big Pitch, a private funding competition for technology ideas. WeTeachMe, a platform that combines course-provider software with an online martketplace for short courses, walked away […]





ECAL Wins ‘The BIG Pitch’

ECAL Wins ‘The BIG Pitch’

BRW, by Caitlin Fitzsimmons (Online editor) Published 18 June 2014 Two Melbourne-based start-ups won funding at Oxygen Ventures’ The Big Pitch event. The judges announced two winners out of five finalists at the event on Tuesday night, but there were more than 350 applicants in total. The first winner is ECAL, a calendar marketing platform […]





ECAL partners with NFL teams to launch schedule

ECAL partners with NFL teams to launch schedule

National Football League (NFL) teams including New England Patriots, Chicago Bears and Washington Redskins have launched their season schedules with a bang using ECAL. Existing NFL eCal users had the luxury of automatically receiving their 2014/15 NFL team schedule first, directly into their personal calendar, as soon as it was released on Wed 23rd April. […]





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