South Africa, India and Sri Lanka are coming to Australian shores, with Cricket Australia releasing its 2018/19 Summer of Cricket schedule this week.
Cricket fans across the Country will enjoy more matches, new venues and a restructured international season.
For the first time, international cricket will be played on the Gold Coast; Metricon Stadium playing host to Australia’s T20 clash with South Africa. The state-of-the-art Perth Stadium and Canberra’s Manuka Oval will both host Test cricket for the first time.
The summer opens with a one-day clash between Australia and the Proteas in Perth on November 4. Perth Stadium will then host its maiden Test from December 14 when India visit. The first Test against India begins in Adelaide on December 6.
According to Cricket Australia Chief James Sunderland, “It’s a summer which will contain plenty of high-quality cricket, and some exciting new additions to the Australian cricket calendar. Overall, there are more international matches being played across more locations around the country than in previous years, and we believe this program has something for all cricket fans.”
The broadcasting of Cricket will also undergo a major change, with Channel Seven assuming control of Test and International limited overs cricket from Channel Nine. The Big Bash will also be hosted by Channel Seven in conjunction with Foxtel, replacing Channel 10.
ECAL continues to serve Cricket Australia’s vast connected calendar audience, and fans will automatically receive updates to their preferred cricket schedules straight to their personal calendar, complete with latest TV broadcast information, official game hashtags and direct access to Buy Tickets, Memberships, Online Shop and much more.
Not connected to the Cricket Australia calendar with ECAL? Don’t miss a minute of the action, sync the Australian Men’s and Women’s cricket fixtures to your calendar here
Melbourne Vixens fans, it’s here! The 2018 Suncorp Super Netball season is underway, and to make sure you don’t miss a minute of the action, sync the official Vixens schedule to your calendar, thanks to ECAL.
ECAL’s ‘Sync to Calendar’ feature provides Vixens fans with the world’s best digital calendar service. Match details are updated dynamically throughout the season, complete with broadcast information, and direct access to Tickets, Latest News, Online Shop, Social Media and lots more.
You’ll also be reminded of exclusive events including the team’s Open Training Sessions and Player Birthdays, with access to send a message to your favourite players.
Support your Melbourne Vixens throughout the 2018 Season and beyond with ECAL. Sync the Vixens fixture to your calendar now.
Don’t miss a moment of 2018 NRL season with ECAL
Published by Tanisha Stanton | nrl.com | 26th February, 2018
Get the 2018 Telstra Premiership schedule in your calendar now.
The NRL has partnered with ECAL to create an innovative way for fans to stay up to date with the greatest game of all.
You are now able to sync your favourite club’s draw or the entire Telstra Premiership schedule to your preferred digital calendar.
You can also add the NSW Intrust Super Premiership and Queensland Intrust Super Cup draws, plus the State of Origin series dates.
ECAL Launches Free Product with Branded Offers
Another Calendar Marketing Innovation First
Melbourne (Australia) – 12th December 2017 – Aussie-based tech company, ECAL (ecal.com), the world’s leading calendar marketing platform has launched another industry first, a free version product featuring ‘Branded Offers’.
Launched by leading AFL and A-League teams including Hawthorn FC, Geelong Cats, Gold Coast Suns and Adelaide United FC, ECAL’s free version ‘sync to calendar’ technology keeps fans up-to-date with the latest games and events, with access to amazing competitions and great offers from well-known brands.
How does it work?
In partnership with Melbourne-based ‘ad tech’ company Opentop, ECAL has successfully integrated their ‘post-transaction advertising platform’ into the ‘success’ flow of the ECAL widget experience.
Following a successful ‘sync to calendar’ with ECAL, the user can now also enter an amazing free prize competition, managed by Opentop. The user can also access a series of ‘opt-in’ offers from leading brands in travel, retail, insurance, utilities and more.
Importantly, no offers or advertising of any sort is displayed anywhere else, especially not the calendar, a space ECAL holds sacred.
What competitions and what Branded Offers?
High value competitions are run across the network. Currently, users have the chance to win $10,000 cash. Other competitions include the chance to win a trip to New York, a tropical holiday, or even a new car.
Branded Offers currently include 10% off at Peter Jackson, 10% off a holiday cruise from Royal Caribbean International, $20 hotel voucher from Travel Online, Ladbrokes betting bonus, plus discounts from Kogan and Foxtel. Opentop’s post-transaction advertising platform analyses the user’s demographic, location, time of day, plus millions of layers of behavioral data, to present the most relevant offers to each user.
Participation in any of the Branded Offers is completely voluntary and not a condition of entry for the free prize competition,
Why a free version?
ECAL Founder & CEO, Patrick Barrett explains: “We are responding to a segment of the business market that want to deploy our ‘sync to calendar’ technology for free, and are happy to forgo access to certain features and customer data that the paid enterprise product provides.”
“The challenge for us as a business was to develop a free product that was viable, whilst protecting the intimacy and security of our end-users’ personal calendar, which for us is an entirely sacred space.”
“The teams at ECAL and Opentop collaborated to develop an awesome product that doesn’t impact on the core ‘sync to calendar’ experience, and returns the revenue we need for it to be viable.”
The future for ECAL’s Branded Offers looks bright. As Mr. Barrett explains, “With a successful licence-based model already in play, and now an alternative free model, we can be ultimately more flexible for clients that want to use ECAL. For clients with significant audience networks, we can also work in close partnership with them to provide new revenue sharing opportunities, which is a major business advantage.”
Aaron Woolf, CEO of Opentop added “this partnership is fantastic for all involved – the customers get fantastic offers from the world’s leading brands, the calendar partner gets access to the fantastic ECAL platform at no cost, and the advertisers generate some incredible consumer engagement with their brand! Everyone wins!”
About ECAL
ECAL, founded by technology entrepreneur Patrick Barrett in 2010, is the world’s first purpose-built calendar marketing platform delivering ‘rich’ communications to the personal calendars of users.
ECAL’s ‘sync to calendar’ technology is used by hundreds of major brands globally, across sports, ticketing, media, banking and payments.
ECAL is an important communications, marketing and data feature for the likes of AFL, Cricket Australia, NBL, NRL, Fox Sports, The Australian Ballet National Australia Bank, Optus (Australia), Premier League, Arsenal FC, Tottenham FC (UK), Barclaycard, Paciolan, Major League Soccer, NFL / NBA / NHL teams, College and Olympic sports (US).
ECAL is globally headquartered in Melbourne with US headquarters in Los Angeles.
Contact:
Patrick Barrett
Founder & CEO | ECAL
E: Patrick@ecal.com | M: +61 (0)411 650 445
Footy is back, and the countdown to the new season has begun!
Today, the AFL released its 2018 season fixture. As the official calendar technology provider across the AFL, ECAL lets you sync the official team fixture and club events straight to your personal calendar.
Choose your favourite team to get started: Bombers, Blues, Bulldogs, Cats, Crows, Demons, Eagles, Giants, Hawks, Kangaroos, Lions, Magpies, Saints, Suns, Swans and Tigers.
Football fans will never miss a moment of the action with match details updated dynamically throughout the season, with direct access to Membership, Tickets, Latest News, Shop, Social Media and TV Broadcast info at your fingertips.
The 2018 AFL Premiership season kicks off with the traditional clash between reigning premier Richmond and a rising Carlton on Thursday 22nd March.
Footy is not far away, so be prepared and sync your team fixture to calendar now. Thanks to ECAL 🙂
Melbourne City FC is counting down the days to the start of the 2017/18 W-League season, promoting its ‘Add to Calendar’ service on its social channels ahead of the opening round of the new season this weekend.
City FC fans will be kept up-to-date with the latest game details, broadcast information and direct access to Buy Tickets, Match Centre, Online Shop and more throughout the season.
The defending champions have reinforced its Championship-winning Westfield W-League side with the signing of Matildas defender Alanna Kennedy, Japanese international Yukari Kinga and United States youth international Ashley Hatch.
City FC season kicks off with a blockbuster 2017 Grand Final replay against Perth Glory at nib Stadium in Perth before returning to Melbourne for a huge Melbourne Derby in Round 2 at AAMI Park.
Follow City FC throughout the W League and A-League Season and stay up-to-date and connected via the calendar, all thanks to ECAL!
The Premier League played host to ECAL Founder & CEO, Patrick Barrett and Client Services Director, Cassandra Calleja at the Emirates Stadium on Monday night (25th Sept 2017), for the match between Arsenal and West Bromwich Albion.
It was also a case of ‘Football Meets Football’ (big time!), with Barrett taking the opportunity to introduce the touring NFL team New Orleans Saints to Arsenal, for a media opportunity like no other.
In town for their weekend clash against the Miami Dolphins at Wembley Stadium, 10 Saints stars led by Drew Brees, Mark Ingram and Cam Jordan, were treated to a night out they’ll never forget, thanks to Arsenal and ECAL.
With not even a day’s notice, the New Orleans Saints players were scheduled in for a pre-match pitch walk, media interviews, photo opportunities, shirt presentation and exclusive seating.
The two leading ‘football’ organisations worked together to create huge media value, with the story picked up by major media publishers across the US and UK, including ESPN, Fox, NBC Sports, Yahoo!, The Sun, The Guardian, The Mirror, Daily Mail and others.
For the Saints, this was the perfect promotional lead-in to their upcoming game on the weekend. For Arsenal, well, if there are any Saints or NFL fans that don’t yet have a Premier League team, they may have one now!
The Arsenal social media team produced a video from the footage and released this via Facebook (541k views), with cross-posting provided to the Saints. A longer video feature was also quickly produced for Arsenal TV, and aired across their affiliates globally.
There was also some amazing ‘user generated content’ by the players themselves. The first goal by Alexandre Lacazette was sensationally captured by Drew Brees on his mobile and posted to Instagram. It’s an awesome moment, and has had more than 60k views. There’s also some cool content from Mark Ingram and the Saints.
ECAL Founder & CEO, Patrick Barrett said “I think this is a great example of how our company is unlike any regular technology vendor. As a team, we pride ourselves in going above and beyond for the success of our partner clients, and I think when you engage in at this level, sometimes, magic happens. Kudos to the unbelievable professionalism of Arsenal. What they were able to achieve as an organisational team, on the day of a game, was pretty damn impressive.”
For the record, Arsenal defeated West Brom 2-0 with Alexandre Lacazette scoring a brace. Arsenal currently sit seventh on the Premier League table.
You can follow your Premier League team throughout the 17/18 season directly from your personal calendar via the official Premier League ‘Add to Calendar’ service, proudly powered by ECAL.
For Arsenal fans, visit Arsenal’s dedicated ECAL digital calendar service for even more great content including First Team Fixtures, Ladies Fixtures, Academy Fixture and Ticket On-sale Dates.
The Australian Ballet has launched its 2018 season calendar with some exciting new features – powered by ECAL, the world’s leading calendar marketing platform.
Launched in April 2017, ECAL’s ‘Add to Calendar’ live and dynamic enterprise technology has been successful in enabling Australian Ballet to better service season ticket holders, acquire new customers and drive ticket sales for the culturally curious.
The 2018 season calendar launch will engage ballet enthusiasts like never before.
- For existing ECAL users, the 2018 Season dates will automatically sync into their calendar
- For ticket buyers, they can now easily add all the performances they’ve just purchased straight to calendar with a click.
Ballet enthusiasts will never miss a moment, thanks to ECAL and the amazing team at Australian Ballet.
The Australian Baseball League (ABL) has released its 2017/18 Fixture, powered by ECAL.
Baseball fans can easily sync the complete schedule, or favourite team schedule, straight to their digital calendar of choice.
Baseball lovers will never miss a moment with match details updated dynamically throughout the season, with direct access to Memberships, Tickets, Live Scoreboard and Live Streaming for free on ABL.tv.
Season eight of the Australian Baseball League (ABL) promises to be the most hotly contested yet, with the Brisbane Bandits set to defend their back-to-back crown through an expanded ABL post-season.
Follow your team throughout the 17/18 Season and join thousands of Australian Baseball fans who rely on ECAL to stay up-to-date and connected to the ABL via their calendar!
The KFC Big Bash & rebel Women’s Big Bash, Australia’s professional Twenty20 cricket league has released its 2017/18 Fixture, powered by ECAL!
Fans of the eight-team men’s and women’s competitions are treated to a live and dynamic feed of game details, delivered straight to their digital calendar of choice.
Cricket lovers will never miss a moment with match entries automatically updated with TV broadcast information, official game hashtags and direct access to Buy Memberships, Tickets, Online Shop and more, just a click away.
Follow your team throughout the 17/18 Season and join thousands of Twenty20 fans who rely on ECAL to stay up-to-date and connected to the Big Bash via their calendar!
