The 'right-time' marketing blog gives insights and leadership in calendar marketing and other smart, timely communications.

“Using Tech to Connect”; Sports Business Journal, 28 Sept – 4 Oct, 2015

“Using Tech to Connect”; Sports Business Journal, 28 Sept – 4 Oct, 2015

Published: Eric Fisher; Sports Business Journal; 28 September 2015. Evolving technologies are changing the game in fan engagement. ECAL: Getting on the calendar. “Most every platform within digital media from Web pages and email to social media and mobile alerts, has long been mined for marketing purposes, many to the point of user fatigue. But […]

ECAL syncs with Apple Watch

ECAL syncs with Apple Watch

With the release of the new Apple Watch in-stores, we just had to get one…for R&D of course! The great news is that ECAL events, calendars and alerts sync very well with the Apple Watch. All your favourite sports schedules, fitness classes, education curriculum, TV programming, powered by ECAL…straight to your wrist, in a really nice […]

Survey: Computers are the connection of choice for sports fans: BizReport, 24 April 2015

When it comes to checking in on favorite teams, most sports fans turn to their desktop computer and not their mobile device, That according to new data out from ECAL which shows nearly three-quarters (73%) of sports fans are using their desktop to check on the schedules and calendars of their favorite teams. by Kristina […]

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