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The 'right-time' marketing blog gives insights and leadership in calendar marketing and other smart, timely communications.

‘Get Prepared’ as Aston Villa launches preemptive strike

‘Get Prepared’ as Aston Villa launches preemptive strike

English Football side Aston Villa has launched a clever pre-launch campaign, ahead of the 2017/18 Fixture release. The ‘Get Prepared’ campaign promises fans first access to the fixtures as soon as it is released. By connecting their calendar ahead of time using ECAL, fans will be the first to receive the new season Villa fixtures straight […]





Premier League fixtures for 2017/18 released

Premier League fixtures for 2017/18 released

Premier League, the world’s most popular football league, has released its 2017/18 Fixture, powered by ECAL! Football lovers across the globe are treated to a live and dynamic feed of game details, delivered straight to their digital calendar of choice. Fans will never miss a moment with match entries automatically updated with localised TV broadcast […]





The Ultimate widget is here!

The Ultimate widget is here!

At ECAL, we’re pleased to announce the release of our Ultimate ‘next generation’ widget display, now live and available in your admin! Designed for even greater customisation, more marketing power and smarter data insights, this widget comes with some pretty cool, game-changing features (note that all existing widgets will be auto upgraded shortly). Here’s a […]





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