Blog

The 'right-time' marketing blog gives insights and leadership in calendar marketing and other smart, timely communications.

CONCACAF to engage fans via ECAL

CONCACAF to engage fans via ECAL

ECAL has partnered with CONCACAF to provide football fans with its world-leading, dynamic ‘digital calendar’ service – to drive ticket sales, data collection and fan engagement. CONCACAF, (The Confederation of North, Central America and Caribbean Association Football) is the governing body for association football in North America. Since 1991, the Gold Cup Tournament has been the […]





‘Get Prepared’ as Aston Villa launches preemptive strike

‘Get Prepared’ as Aston Villa launches preemptive strike

English Football side Aston Villa has launched a clever pre-launch campaign, ahead of the 2017/18 Fixture release. The ‘Get Prepared’ campaign promises fans first access to the fixtures as soon as it is released. By connecting their calendar ahead of time using ECAL, fans will be the first to receive the new season Villa fixtures straight […]





Premier League fixtures for 2017/18 released

Premier League fixtures for 2017/18 released

Premier League, the world’s most popular football league, has released its 2017/18 Fixture, powered by ECAL! Football lovers across the globe are treated to a live and dynamic feed of game details, delivered straight to their digital calendar of choice. Fans will never miss a moment with match entries automatically updated with localised TV broadcast […]





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