Blog

The 'right-time' marketing blog gives insights and leadership in calendar marketing and other smart, timely communications.

‘Get Prepared’ as Aston Villa launches preemptive strike

‘Get Prepared’ as Aston Villa launches preemptive strike

English Football side Aston Villa has launched a clever pre-launch campaign, ahead of the 2017/18 Fixture release. The ‘Get Prepared’ campaign promises fans first access to the fixtures as soon as it is released. By connecting their calendar ahead of time using ECAL, fans will be the first to receive the new season Villa fixtures straight […]





The Australian Ballet chooses ECAL ‘Add to Calendar’

The Australian Ballet chooses ECAL ‘Add to Calendar’

Recognised as one of the world’s major international ballet companies, The Australian Ballet has launched its calendar-based community engagement, ticket sales and communications feature, powered by ECAL. Launched in April 2017, ECAL’s ‘Add to Calendar’ enterprise technology is a key strategic initiative in the continued development of The Australian Ballet’s digital platform. As well as […]





NHL Ticket Alerts go live!

NHL Ticket Alerts go live!

ECAL has extended the release of its cool new ticket alerts feature for the NHL. NHL fans who sign up to Ticketmaster alerts can select to receive their favourite NHL team ticket alerts for ‘all games’, or ‘just home games’. NHL fans who sync the ticket alerts to their calendar receive timely ticket sale reminders, […]





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