Blog

The 'right-time' marketing blog gives insights and leadership in calendar marketing and other smart, timely communications.

‘Get Prepared’ as Aston Villa launches preemptive strike

‘Get Prepared’ as Aston Villa launches preemptive strike

English Football side Aston Villa has launched a clever pre-launch campaign, ahead of the 2017/18 Fixture release. The ‘Get Prepared’ campaign promises fans first access to the fixtures as soon as it is released. By connecting their calendar ahead of time using ECAL, fans will be the first to receive the new season Villa fixtures straight […]





Premier League fixtures for 2017/18 released

Premier League fixtures for 2017/18 released

Premier League, the world’s most popular football league, has released its 2017/18 Fixture, powered by ECAL! Football lovers across the globe are treated to a live and dynamic feed of game details, delivered straight to their digital calendar of choice. Fans will never miss a moment with match entries automatically updated with localised TV broadcast […]





Global Cricket Fans connect with ECAL

Global Cricket Fans connect with ECAL

The 8th ICC Champions Trophy in England has commenced, with the eight highest ranked ODI teams competing in the tournament that is second in importance only to the World Cup. The ICC, International Cricket’s governing body chose ECAL to provide fans with its world-leading, dynamic ‘digital calendar’ service – to drive last-minute ticket sales, data […]





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