ECAL Lands in Los Angeles
ECAL has hit Hollywood Boulevard, opening a second US office in LA joining its New York presence. Client Services Director, Cassandra Calleja will be heading up the L.A Office, to be close to our major US partners and provide direction for client success practices globally. Founder & CEO Patrick Barrett has signalled a year of […]
Calendar spam does NOT live here!
Sadly, spammers are now targeting vulnerabilities in Apple’s Calendar software as a means of bypassing traditional spam filters aligned with personal email accounts, to deliver unwanted advertisements and other promotional content in the form of a calendar invitation. Whether it be cheap boots, sunglasses or bracelets, this new form of spamming is becoming a thorn in […]
Soccer Tourney COPA Gains 73% Opt-In Rate For Calendar-Based Campaign
Published by Laurie Sullivan; MediaPost, 1st September 2016. Organizers for COPA, the South American international men’s soccer tournament, wanted to catch the attention of soccer fans in the U.S., where the games were being held for the first time in the tourney’s 100-year history. The global fan base also needed help tracking 32 matches across 10 […]