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The 'right-time' marketing blog gives insights and leadership in calendar marketing and other smart, timely communications.

Soccer Tourney COPA Gains 73% Opt-In Rate For Calendar-Based Campaign

Soccer Tourney COPA Gains 73% Opt-In Rate For Calendar-Based Campaign

Published by Laurie Sullivan; MediaPost, 1st September 2016. Organizers for COPA, the South American international men’s soccer tournament, wanted to catch the attention of soccer fans in the U.S., where the games were being held for the first time in the tourney’s 100-year history. The global fan base also needed help tracking 32 matches across 10 […]





US Open to engage with fans via ECAL

US Open to engage with fans via ECAL

ECAL has partnered with the US Open to deliver an interactive app which allows attendees to sync the tournament schedule to their smartphone or desktop calendar.  This sync also allows tennis fans to receive match alerts, ticket information, TV broadcast information and access videos and social media links via their calendar. Us Open Insider – the Open’s digital […]





EPL Signs Deal With Australia-Based ECAL To Develop “Digital Calendar”

EPL Signs Deal With Australia-Based ECAL To Develop “Digital Calendar”

By Eric Fisher, Staff Writer Published July 18, 2016 eCal, an Australian developer of calendar-based digital marketing products, has struck a multiyear deal with the EPL to develop the “Premier League Digital Calendar.” The product will allow fans to sync team schedules, local broadcast details, ticketing links, and other match-related data into their digital calendars, […]





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