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The 'right-time' marketing blog gives insights and leadership in calendar marketing and other smart, timely communications.

Calendar spam does NOT live here!

Calendar spam does NOT live here!

Sadly, spammers are now targeting vulnerabilities in Apple’s Calendar software as a means of bypassing traditional spam filters aligned with personal email accounts, to deliver unwanted advertisements and other promotional content in the form of a calendar invitation. Whether it be cheap boots, sunglasses or bracelets, this new form of spamming is becoming a thorn in […]





Soccer Tourney COPA Gains 73% Opt-In Rate For Calendar-Based Campaign

Soccer Tourney COPA Gains 73% Opt-In Rate For Calendar-Based Campaign

Published by Laurie Sullivan; MediaPost, 1st September 2016. Organizers for COPA, the South American international men’s soccer tournament, wanted to catch the attention of soccer fans in the U.S., where the games were being held for the first time in the tourney’s 100-year history. The global fan base also needed help tracking 32 matches across 10 […]





US Open to engage with fans via ECAL

US Open to engage with fans via ECAL

ECAL has partnered with the US Open to deliver an interactive app which allows attendees to sync the tournament schedule to their smartphone or desktop calendar.  This sync also allows tennis fans to receive match alerts, ticket information, TV broadcast information and access videos and social media links via their calendar. Us Open Insider – the Open’s digital […]





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