The 'right-time' marketing blog gives insights and leadership in calendar marketing and other smart, timely communications.

US Open to engage with fans via ECAL

US Open to engage with fans via ECAL

ECAL has partnered with the US Open to deliver an interactive app which allows attendees to sync the tournament schedule to their smartphone or desktop calendar.  This sync also allows tennis fans to receive match alerts, ticket information, TV broadcast information and access videos and social media links via their calendar. Us Open Insider – the Open’s digital […]

EPL Signs Deal With Australia-Based ECAL To Develop “Digital Calendar”

EPL Signs Deal With Australia-Based ECAL To Develop “Digital Calendar”

By Eric Fisher, Staff Writer Published July 18, 2016 eCal, an Australian developer of calendar-based digital marketing products, has struck a multiyear deal with the EPL to develop the “Premier League Digital Calendar.” The product will allow fans to sync team schedules, local broadcast details, ticketing links, and other match-related data into their digital calendars, […]

Creating an Award-Winning Solution to Meet a Clear Market Need: The Journey to a Marketing Breakthrough

Patrick Barrett, Founder & CEO, In an increasingly fragmented media landscape, personal and profitable interaction with consumers can feel like a marketing goal that’s just within reach and at the same time as elusive as the Holy Grail. The introduction of each new communications channel presents an opportunity to finally reach that goal. Yet, […]

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