Blog

The 'right-time' marketing blog gives insights and leadership in calendar marketing and other smart, timely communications.

Creating an Award-Winning Solution to Meet a Clear Market Need: The Journey to a Marketing Breakthrough

Patrick Barrett, Founder & CEO, ECAL.com In an increasingly fragmented media landscape, personal and profitable interaction with consumers can feel like a marketing goal that’s just within reach and at the same time as elusive as the Holy Grail. The introduction of each new communications channel presents an opportunity to finally reach that goal. Yet, […]





SportTechie: ECAL Beats The Inbox And Goes Right To The Calendar Of Sports Fans

SportTechie: ECAL Beats The Inbox And Goes Right To The Calendar Of Sports Fans

Published by Logan Bradley; SportTechie, 5th July 2016. Everybody has signed up for an email list at one point in their life and regretted it, it’s almost like a rite of passage. You end up deleting the majority of the messages you get and receive almost no benefit from subscribing. In fact, according to Patrick […]





Ticketmaster Choose ECAL for their ‘Add to Calendar’

Ticketmaster Choose ECAL for their ‘Add to Calendar’

Live Nation / Ticketmaster (US), the world’s leading live event and ticketing company, has chosen ECAL to launch the $7.2 billion entertainment giant’s calendar-based community engagement, ticket sales and transaction marketing program. Launched on Monday 2nd May 2016, first stage implementation sees the ECAL ‘Add to Calendar’ feature alongside every event on ticketmaster.com and concerts.livenation.com. […]





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