And English soccer fans aren’t the only sports nuts who can benefit from ECAL’s technology. Barrett says the company currently does more business in the US than anywhere else, and it counts the New England Patriots, Washington Redskins, Boston Celtics and Columbus Blue Jackets among its partners (plus major college athletic programs like Duke and Notre Dame). The USGA has joined on, and the NHL has used ECAL for its postseason schedule. Major League Soccer is also a partner, as are all 20 teams – great news for ECAL, which counts each team as an individual account.

“We’re seeing incredible metrics,” says Barrett of measurements like click-throughs and purchases, and a recent test run for this summer’s Copa America backs that claim up. ECAL leveraged its MLS deal to partner with the international soccer tournament, and earlier this year the company ran a single-match test. In the space of a month the tournament picked up 53,000 ECAL subscribers and sold more than $63,000 in tickets for that single match.

Perhaps the best news for teams and leagues is that ECAL’s technology grants direct fan engagement while remaining eminently affordable. ECAL receives a base monthly fee – pro sports teams and leagues fall into the enterprise category of the company’s pricing, which typically means a fee in the range of $400 per month – and then additional fees scale according to usage, essentially at a few pennies per user.

All told, for even a popular team like Tottenham the annual cost comes in at less than $10,000 per year, hardly a tough price to pay for the team with revenues of $310 million. And the payoff? Tremendous. Thanks to thousands of impressions, click-throughs and ticket sales, Barrett says that brands have returned anywhere from 30- to a staggering 300-times their investment.

View the article here: https://ow.ly/apq03018yE7