Blog

The 'right-time' marketing blog gives insights and leadership in calendar marketing and other smart, timely communications.

CONCACAF to engage fans via ECAL

CONCACAF to engage fans via ECAL

ECAL has partnered with CONCACAF to provide football fans with its world-leading, dynamic ‘digital calendar’ service – to drive ticket sales, data collection and fan engagement. CONCACAF, (The Confederation of North, Central America and Caribbean Association Football) is the governing body for association football in North America. Since 1991, the Gold Cup Tournament has been the […]





Ticket Alternative Client, Minnesota United FC Implements ECAL Integration: Ticket Alternative, 3 May 2017

Ticket Alternative Client, Minnesota United FC Implements ECAL Integration: Ticket Alternative, 3 May 2017

2017 continues to be an exciting year for Ticket Alternative’s client, Minnesota United Football Club (MNU). In addition to a big move to Major League Soccer (MLS) and a new stadium, MNU has been making a number of exciting changes! From the implementation of 3D seat selection to Marketing tools that make ticketing and communicating with […]





The Australian Ballet chooses ECAL ‘Add to Calendar’

The Australian Ballet chooses ECAL ‘Add to Calendar’

Recognised as one of the world’s major international ballet companies, The Australian Ballet has launched its calendar-based community engagement, ticket sales and communications feature, powered by ECAL. Launched in April 2017, ECAL’s ‘Add to Calendar’ enterprise technology is a key strategic initiative in the continued development of The Australian Ballet’s digital platform. As well as […]





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