Collingwood Successfully Launch AFL 2017 Fixture with ECAL
Case Studies, Engagement, Sports
One of the largest-supported AFL Teams, Collingwood Football Club is using ECAL to engage fans around the 2017 AFL Fixture launch.
The Club produced creative imagery for their website and fixture page displays and ran this campaign across their social media platforms.
Our experience has shown that the more creative the campaign, the higher the engagement with fans and consumers. This was the result from Collingwood’s campaign, which proved to be extremely successful.
Overall, there were over 25,000 new ECAL registrations across the 2017 fixture release, proving ECAL’s service to be a huge benefit to AFL teams.
These teams will continue to drive traffic to their ECAL displays through social media, email and integrated web campaigns, ensuring fans are kept up-to-date with the events they care about.