Case Studies

Browse our range of client success stories, across a range of industries

Optus Partners with ECAL


Case Studies, Corporate, Engagement, Entertainment, Media, Season Launch, Sponsorship, Sports, Technology, TV, Video Subscriptions

Optus (Singtel Optus P/L), the second largest telecommunications company in Australia, has partnered with ECAL, to help drive the success of its new Optus Sport business.

Optus Sport, the new official broadcaster of Premier League in Australia, will leverage ECAL's huge connected calendar audience to reach and communicate with Premier League fans in Australia.

Premier League use the ECAL dynamic calendar marketing technology globally, to deliver game and TV broadcast details straight into the fans' personal digital calendar.

With the help of ECAL, Optus are targeting Australian-based Premier League fans, with promotional messaging and links in their calendar, for each and every Premier League game. This allows Optus highly intimate and powerful messaging capabilities, to promote the best available Optus Sport subscription plans, for the ultimate coverage of the Premier League - every game live, plus exclusive programming via the Optus Sport multi-channel video platform. For Optus customers, thee is also a link direct to the live stream, straight from the calendar.

This is an important customer acquisition strategy for Optus, who are totally redefining their business as a digital media company, from a traditional telecommunications business. 

Optus are also using the ECAL service for their own customers across their digital channels, so they can easily schedule Premier League game times for their favourite teams into their calendar.

As the portfolio of TV broadcast content at Optus Sport builds, and their range of partnerships develop, ECAL will be there to help Optus connect and engage their customers, and find new ones.


Get started with ECAL for FREE

Start Free Trial or

Start your 30 day free trial

Signup for your ECAL account now and you can be publishing events to your own ECAL in minutes.

  • No credit card required
  • Upgrade when you need it

Request A Demo

At ECAL, we're here to help. Please submit your request with any preferred times, and we'll get back to you!