Ticketmaster ‘Add to Calendar’ Doubles Ticket ‘Purchase Rate’
Case Studies, Corporate, CRM, Customer Service, Engagement, Entertainment, Homepage, Sports, Technology, Ticket sales, What's On
Live Nation / Ticketmaster (US), the world's leading live event and ticketing company, has chosen ECAL to launch the $7.2 billion entertainment giant's calendar-based community engagement, ticket sales and transaction marketing program.
Launched on Monday 2nd May 2016, first stage implementation sees the ECAL 'Add to Calendar' feature alongside every event on ticketmaster.com and concerts.livenation.com.
This free feature, gated by the Ticketmaster login, allows their global community of experience seekers to easily add any event to their personal calendar on mobile or desktop, so they don't miss their favorite sports team, music artist or entertainment event ever again.
A totally live and dynamic feature, latest details and updates for the event appear in the fans' personal calendar, along with important pre-sale and on-sale ticketing dates - giving fans first access to buy tickets, straight from their calendar.
Once your calendar is connected, fans can continue to browse the Ticketmaster / Live Nation platform and 'Add to Calendar', and their chosen events are automatically scheduled in their personal calendar environment. Easy.
The Live Nation / Ticketmaster 'Add to Calendar' project is proving hugely effective, resulting in a high percentage of new customer sign-ups, and in almost doubling their normal 'purchase rate'.
The advanced enterprise calendar marketing technology solution provided by global leaders ECAL is specifically designed to:
- Build a connected calendar audience
- Acquire new customers
- Grow ticket sales and increase 'purchase rate'
- Provide a deeper level of customer engagement
- Enhance a customer-centric view of communications and service
When the full rollout is complete, the ECAL 'Add to Calendar' feature will serve an estimated 3 billion impressions annually, and early signs indicate that the calendar is fast becoming a preferred channel for many live entertainment consumers to better schedule, consider and purchase their event tickets.