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ECAL appoints technology entrepreneur Karen Orford to Global Executive Team

Spearheading a focus on customer success at scale to support growth.

Recent enterprise growth in major sports, streaming and fintech is just the tip-of-the-iceberg for ECAL as they prepare for continued business expansion in new markets and new territories in 2021.

In preparation for expansion, ECAL has appointed Silicon Valley based technology entrepreneur, Karen Orford, as its Global Head of Customer Success.

An experienced business, marketing and customer success professional, Orford joins ECAL from an impressive entrepreneurial background with a demonstrable track record of success within the technology industry.

Orford has successfully launched an impressive number of start-ups herself, including ‘Ekidna world’ (exit to Astro TV), plus innovative digital payments solutions ‘Pay with Drop’ and Vikatron Inc, a digital proof of wallet and blockchain solution.

Orford also recently held the role of Director of Business Innovation and Strategy at Advance.org, a not-for-profit global community of 3.5 million high-achieving Australians and alumni, assisting 50+ technology companies to expand their business globally.

Orford is well-placed to bring a fresh perspective and invaluable experience as a big-picture visionary and execution specialist. “ECAL is at an exciting point in its journey. Having successfully managed solid year-on-year growth to now, it is clear this has been achieved with customer success and support at its heart. The challenge now is to retain that customer-centric DNA, and put in place the people, systems and processes to deliver performance and satisfaction at scale”, says Orford.

Relied upon by many famous sports organisations from Premier League to the NBA, ECAL is proving out strong business cases for its technology across new industries including payments, fantasy and streaming to name a few.

ECAL Founder and CEO, Patrick Barrett says “It’s vitally important we have strong and experienced executive leaders across our business pillars to properly scale this business. We’re thrilled to welcome Karen to lead our Customer Success division, she brings a wonderful energy to the organisation, and understands our desire to deliver exceptional business outcomes for our clients.”

This appointment comes just nine months since the business was acquired by HyperKu, and is testament to the group’s vision to develop a global, scalable enterprise marketing platform.

For all media enquiries, please contact:
Olivia Novello, PR Professional
OM Digital
olivia@omdigital.com.au
0431 377 114

About ECAL:
ECAL (ecal.com) is a world-leading direct to calendar marketing platform, used by 300+ major brands globally across sports, entertainment, media, ticketing and payments. Headquartered in Melbourne, with a presence in London, Los Angeles, Singapore, Delhi and Manila, ECAL’s smart ‘sync to calendar’ technology delivers important, hyper-personalised and actionable events direct to calendar, for better business outcomes.

About HyperKu:
HyperKu (HyperKu Holdings) is a Singapore based enterprise and majority owner of ECAL, co-founded by Patrick Barrett and Remon Gazal. HyperKu is actively building a portfolio of ready to scale, enterprise platform businesses across a range of sectors including marketing, payments, media and events.

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