F1 Grand Prix 2015
Case Studies, CRM, Engagement, Entertainment, Homepage, Media, Sports, What's On
The 2015 Formula 1 season kicked off in style over the weekend with the Australian Grand Prix. This year’s event saw the launch of the ECAL ‘Sync To Calendar’ buttons on grandprix.com.au. The new ECAL buttons provided Grand Prix fans the ability to sync the Track Schedules, Autograph Schedules and Entertainment Schedules directly to their personal calendar on any device.
ECAL’s new 'Sync to Calendar' Button and Social Icon provides users with a streamlined experience via an overlaid widget rather than diverting traffic to another page. The ECAL subscription button provided tremendous results for the Australian Grand Prix, keeping fans up to date with timetable changes and enriched events in their calendar. The Autograph Session timetable changed dramatically on the morning of Day 1 of the event, which saw ECAL users updated instantly on the new session times.