Case Studies

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Boston Celtics 2014


Case Studies, Customer Service, Engagement, Entertainment, Homepage, Sports, Ticket sales

Boston Celtics are one of the most famous brands in the world, and 17-times NBA (National Basketball Association) champions. The Celtics eCal is a valuable feature for fans and members alike.

The NBA season is long, with 82 games in the regular season for teams. Celtics fans use the Celtics eCal to know exactly when and where their team is playing, and importantly, on what TV channel! Fans can choose the 'home' games schedule, 'away' games or both. Celtics eCal entries provide direct access to Tickets, Season Packages, Video, News, Social Media and official Mobile Apps.

Exclusive to paying season ticket holders, Celtics members use eCal to subscribe to their specific membership 'Mini Plan', which schedules the games of the package they have purchased, directly into their personal calendar, with everything they need for the game.

 


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