FIFA World Cup 2014
Case Studies, CRM, Engagement, Entertainment, Homepage, Media, Season Launch, Sports
Major League Soccer (MLS) and the US Men's National Team (USMNT) kept thousands of US and global soccer fans up-to-date with the FIFA World Cup using eCal.
Fans received match schedules of their favorite teams direct into their preferred calendar, as they progressed through the Group stage, into the knockout phases, and right up to the World Cup Final. Complete with TV broadcast information, feature links and handy reminders, fans had no excuse to miss a match, no matter where they were in the world.
The World Cup eCal also pushed through the latest match results, scores and individual goal scorers, direct into the calendar!