Major League Soccer 2015
Case Studies, CRM, Homepage, Sports, Ticket sales
Major League Soccer want to connect with their highly mobile, highly valuable digital fan base in a more efficient and effective way, and to drive sales, engagement and data.
MLS have a multiple linked account structure, with all MLS teams having their own ECAL account and linked to an MLS ‘master’ ECAL account. This integrated solution enables MLS to easily centralise content and data produced by MLS, teams and partners, and helps MLS to drive ‘acquisition, retention and loyalty’ as part of an advanced ‘dynamic’ CRM framework.
MLS and each MLS team have interactive page displays and 'Add to Calendar' buttons on their digital channels, including their website, mobile and Facebook.
MLS and MLS Teams make available national TV broadcast schedules, league schedules, team schedules, club events, promotions and offers.
Marketing & Promotion
MLS promote their ECAL as part of their official schedule release, plus via online, social media and to their email database.
Results (2 1/2 years to Sept 2015)
- 200,000+ users
- 94% 'opt-in' rate
- 275,000+ click-throughs
- Over 50% clicks to 'buy tickets'
- CTR 2.7%
- 10.3M calendar communications
- $2.06M (est) in direct sales
- $350,000 savings each year (no printing)
- $5.05M (est) total marketing value
Download the full MLS Case Study here