NFL Schedule Launch 2014/15
Case Studies, Customer Service, Engagement, Homepage, Media, Season Launch, Sports, Ticket sales
National Football League (NFL) teams including New England Patriots, Chicago Bears and Washington Redskins launched their season schedules with a bang using ECAL.
Existing NFL eCal users had the luxury of automatically receiving their 2014/15 NFL team schedule first, without lifting a finger, directly into their personal calendar, right on the Wed 23rd April release date. ECAL gave Patriots, Bears and Redskins fans the ‘jump’ on others, delivering ‘rich’ game information, exclusive features and direct access to tickets, TV and much more into their personal calendar of choice.
Teams launched their new season schedule with highly effective pre-launch and launch promotions, asking fans to ‘mark their calendar’ via news features, official press releases, email, SMS and social media. Teams placed an eCal ‘box’ widget on the home page of their website, as well as on various other pages (e.g.: multimedia), directed traffic to their official eCal page, and integrated eCal into their mobile app and Facebook.
Last season, the Patriots generated over 100 million calendar activities via their eCal, along with hundreds of thousands of dollars in sales and engagement.
Launching for the first time in 2014, the Redskins eCal has been hugely popular. Within just hours of launch, and with some excellent promotion, over 10,000 fans had subscribed, 38% choosing to subscribe to their smartphone calendar, at 96% opt-in rate and generating over 60,000 calendar activities.
ECAL will continue to service NFL fans leading up to the start of the season, throughout the season, and beyond!