Case Studies

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Dandenong Market


Case Studies, Community, Entertainment, Homepage, Lifestyle, Retail

Dandenong Market is a much-loved iconic market in Melbourne’s South-East. It first opened in 1866, making it one of the oldest markets in Victoria.

As part of a rebranding and repositioning campaign, aimed at revitalising the market, a new website, communications and events strategy was deployed.

ECAL powers the ‘What’s On?’ feature for the market’s new website. All stakeholders, including traders, local business, shoppers, council and the broader community can easily be kept up-to-date with the latest events, festivals and offerings at the Market, delivered directly into their personal calendar.

The Dandenong Market offers live entertainment and activities, food discovery tours, major events and festivals, market week and ‘The Kitchen’ cooking demonstrations.

The Dandenong Market eCal ‘box’ widget was added to the home page of the new website, which expands from a ‘What’s On at the Market’ link at the top of the site. You’ll also see a dedicated ‘What’s On’ eCal page, and ‘box’ widgets throughout the site.


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