SCGT Integrate ECAL into mobile app
Case Studies, Engagement, Sports
The SCGT, which includes Allianz Stadium and the Sydney Cricket Ground, have launched ECAL in their mobile app. With multiple sporting codes playing games across both stadiums, SCGT were looking for ways of engaging their users with their events. This user engagement includes gate opening times, special offers and other details.
ECAL has provided full calendar syncing functionality to the Allianz Stadium mobile app. The app itself includes a 'Sync Events To Calendar' menu item as well as a calendar-sync icon on each individual event. These links take app-users to the ECAL display, which is housed in the app.
Allianz Stadium have seen a strong initial uptake from the launch of their ECAL as part of their mobile app. This subscriber base will continue to grow as SCGT add the functionality to more digital channels.
Coming up: SCGT will be integrating ECAL across their full network of websites! Watch this space!