The FA launch ECAL
Case Studies, Engagement, Season Launch, Sports
The Football Association (The FA) wanted to connect with their highly engaged fans. With England fixtures often subject to change, The FA were looking for a way to engage fans and keep them up-to-date with the latest venues, dates and times.
ECAL provided a 'Sync To Calendar' functionality that has allowed England fans to add their favorite England fixtures to their calendar. Currently, The FA fixtures include:
- England Men's Senior Fixtures
- England Men's Under-21s Fixtures
- England Women's Senior Fixtures
The FA have used the ECAL 'Sync To Calendar' button on the fixtures page, as well as the ECAL Box Widget spread across their website. With the Fixtures page being one of the most popular pages across the website, the 'Sync To Calendar' button is positioned perfectly for engaged subscribers.
In a short period, The FA ECAL has been incredibly popular. With the England International fixture beginning to ramp up in preparation for Euro 2016, high levels of subscriptions will continue.
With the success of the England Fixtures, The FA will be adding The FA Cup fixtures to their ECAL. This tournament runs across multiple divisions throughout England and often provides those fairytale moments for smaller clubs. Stay tuned!