Case Studies

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UConn Huskies 2015


Case Studies, Engagement, Entertainment, Homepage, Media, Sports, Video Subscriptions

The UConn Huskies are keeping thousands of their fans up-to-date with 13 of their sporting schedules live on their eCal. As the reigning NCAA champions in both Men’s and Women’s Basketball, Huskies hoops fans want to be fully engaged with the team, their schedules and events.    

UConn’s eCal has proven especially beneficial for Huskies fans that are interested in All Access Video. The eCal feature has generated a huge amount of click-through’s to the UConn ‘College Sport Live’ website: https://www.uconnhuskies.com/collegesportslive/ . With a value of $120 per year for each subscription, these click through’s are not only driving increased traffic to the Huskies website, but also high value sale items.

ECAL and UConn are looking forward to the 2015 March Madness Tournament to see the is the Huskies can defend their title!


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