Case Studies

Browse our range of client success stories, across a range of industries

University of Central Florida 2014

Case Studies, Community, CRM, Engagement, Homepage, Sports, Ticket sales

College sports in the US is a big deal, and ECAL provides the perfect solution. University of Central Florida, part of the American Athletic Conference, compete in 15 major sports across men's and women's, and are reigning Fiesta Bowl Football Champions.

Students, alumni and fans can easily select their preferred sports, and be updated on-the-go with any changes that may occur due to weather, media broadcast schedules and  'knockout' competition formats.

Working with CBS Interactive, the UCF Knights website features an ECAL page widget ('Digital Schedules'), 'add to calendar' button links, and box widgets conveniently placed on all of their sports schedule pages.

40% of users subscribe to their smartphone calendar, with 99% of all users opting in to receive further marketing communications. The most popular sports schedules are baseball and football.

ECAL is a great way to keep fans up-to-date, capture important customer data, and better connect with their alumni for future sales, donations and events.

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