Contact us
Got a question? Please be in touch, we'd love to help.
"*" indicates required fields
EFL boost engagement by 400% with match scores and video highlights!
CASE STUDY
EFL boost engagement by 400% with match scores and video highlights!
Increase EFL fan engagement via the calendar with valuable new content offerings.
400% increase in click-through rate
The EFL (English Football League) was formed in 1888 and is widely known as the world’s original league football competition. As such, the EFL has often been considered the first template for football leagues all over the world.
The EFL is the largest single body of professional clubs in European football and is responsible for administering and regulating the EFL, the Carabao Cup, the Papa John’s Trophy, and the reserve and youth football.
Objectives
- Deliver valuable new content outside of match times
- Satisfy strong fan desire to engage with video content
- Make it timely, relevant and compelling for fans
- Make it easy to manage (automated)
Strategy
Deliver an automated service for final match scores and video highlights post-match, delivered at the right time, in the right place, direct to fans with one-click access to watch highlights.
Solution
Subscribers will receive an ICYMI (in case you missed it!) entry in their calendar the morning after a match, with the final scores and direct access to highlights, whenever their favourite team wins or draws. The match scores are contained in the event title, with a brief match description and a strong ‘Watch Now!’ ‘call to action’ link, with direct access to the relevant match highlights.
- Entries only placed in calendar when their favourite team wins or draws
- Entries appear in the calendar the 24 hours after kickoff, with an alert at 5 minutes prior to prompt response.
Outcome
400% increase in click-through rate
651% increase in clicks from the calendar;
2052% increase in total engagement when compared to the same period one year prior
‘Watch Now’ (highlights) is the most clicked link across the EFL Digital Platform (73% of total clicks).
Testimonials
TESTIMONIAL
The ECAL Solution is 10 out of 10. We are super happy with how it is working for us.
Raúl Cercas
Product Manager Web @ FC Barcelona
TESTIMONIAL
“ECAL are proactive and prescriptive in our working relationship, while the solution has proven to be a success for both fan engagement and acquisition.”
Richard Pepper
Head of Digital @ Wolverhampton Wanderers.
TESTIMONIAL
"We could not be happier with the ECAL product. ECAL makes it easy to implement and even easier for our fans to download our calendars where they want them most!”
Matt Rochinski
Vice President of Digital Media @ Hornets Sports & Entertainment
TESTIMONIAL
"The ECAL platform ensures that fans can easily find out where to tune in and watch Formula E live in their territory, providing us with the ability to deliver targeted messages to users, based on location and behaviour. ECAL is our highest performing digital marketing channel, contributing approximately one-third of new user data acquired. The team at ECAL are a great bunch and I would have no hesitation in recommending them."
Tecwyn Davies
Senior Digital Project Manager @ Formula E
TESTIMONIAL
ECAL has proven to be one of our most effective digital marketing channels, consistently driving strong engagement with tangible returns. We’ve successfully used the tool to support key Club events, from major sales like Black Friday to high-profile launches such as season ticket and kit releases. The ability to deliver timely, relevant updates directly into our fans’ calendars has been invaluable in driving awareness, conversions, and enhancing overall campaign performance.
William Street
Digital & Data Acquisition Manager, Aston Villa FC.
Our smart, dynamic ‘Sync to Calendar’ solution delivers rich, personalised and actionable events into calendar.
Request a demo and discovery session today.
