About Us

We're leaders and innovators, the true pioneers of calendar marketing. Welcome.

Led by Australian marketing entrepreneur, Patrick Barrett, we are a dynamic team of data-driven marketers, designers, and tech geniuses, setting the global standard for calendar marketing. We invented this market, to help change the way people interact with their favourite brands.

We believe that time is scarce and precious. We see the calendar as a highly intimate and premium channel for brands, to communicate and engage consumers, to bring them greater utility and meaning to their life. To make life better.


Why work with us?

We know calendars

We are innovators

We work with you

We set best practice


Our team

eCal Team Patrick Barrett

International sports business exec turned entrepreneur, Patrick created the first ever ‘e-diary’ in 2004, and in 2010, the totally dynamic ECAL platform was born! An innovator, creative thinker, and global events marketing leader.

Patrick Barrett

Founder & CEO
eCal Team Jonathan Barlow

Jonny is an international corporate executive and lawyer, and works with ECAL's major partnerships and manages our revenue growth.

Jonathan Barlow

Legal & Commercial Advisor
eCal Team Kathryn Wood

Kathryn Wood

Head of Product
eCal Team Jarad Morrison

Jarad provides the creative flair and support, making your ECAL great!

Jarad Morrison

Head of Content
eCal Team Ryan Ray

Ryan designs and develops cool new features and software updates

Ryan Ray

Software Engineer
eCal Team Rameshinderjeet Sohi

ECAL's HTML, CSS and JavaScript code kicker!

Rameshinderjeet Sohi

Front End Developer
eCal Team Paul Morahan

Paul is our system administrator, creating highly efficient stable environments

Paul Morahan

Dev Ops
eCal Team Rafael Alcruz

Rafael Alcruz

Sales Support Officer
eCal Team Larry Kestelman

Larry is founding Principal of Oxygen Ventures. A hugely successful entrepreneur, Larry is founder of LK Property Group, former Owner at Dodo Internet, Owner Melbourne United Basketball Club, amongst many other investments.

Larry Kestelman

eCal Team Ilya Frolov

Ilya is Investment Director at Oxygen Ventures. Ilya brings 17+ years of success in software dev, systems and network infrastructure.

Ilya Frolov

eCal Team Simon Raik-Allen

Current CTO at MYOB, Simon is a recognised leader in systems architecture and software processes. Former Taleo, Hyro, IndustryNext and JasperSoft. He has advised many fast growth, innovative technology companies, and global technology powerhouses.

Simon Raik-Allen



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