Founder: Patrick Barrett

Patrick Barrett: The Visionary Behind ECAL, the World’s Leading Calendar Marketing Channel

In an era where digital engagement and consumer attention is everything, Patrick Barrett has built ECAL into the world’s leading calendar marketing platform. A pioneer in calendar communications, Barrett’s journey began in 2004 when he developed the first-ever ‘e-diary,’ setting the foundation for a game-changing innovation. Since launching ECAL in 2010, he has transformed the way brands engage their audiences around events, making the calendar not just a tool for scheduling but a powerful marketing channel for important event-based content, that improves awareness, boosts engagement, and drives action, response and loyalty.

A Global Business with Elite Clients

Under Barrett’s leadership, ECAL has become the go-to solution for some of the biggest names in sports, entertainment, media, ticketing, and finance. The platform powers digital calendar marketing solutions for world-renowned organisations such as the Premier League, Formula 1, NBA, Major League Baseball, NHL, LaLiga, World Rugby, World Athletics, Disney+, Fox Sports, and Ticketek, helping them connect directly with consumers in the most seamless and personal way.

The company’s reach spans key global markets, including North America, South America, UK, Europe, Australia, Middle East and Asia, where ECAL plays a crucial role in executing fan engagement, sales, data and retention objectives amongst this highly valued audience. From delivering live sports schedules and live stream events to ticket release notifications and retail promotions, ECAL ensures that brands stay top-of-mind and actionable, at exactly the right time within the daily life schedule of its target audience.

A Trusted Business Built for Success

As a trusted business leader, Barrett has shaped ECAL into a company known for its reliability, security, and innovation. ECAL’s platform integrates with leading CRM and marketing automation systems, providing data-driven insights that optimise customer engagement. The technology is built to serve the highest standards of enterprise security, ensuring brands and consumers have a safe and seamless experience.

ECAL has also earned the trust of major financial institutions, big-time multimedia groups, global sporting bodies, and data strategists, reinforcing its reputation as the most secure and effective calendar marketing solution available. As the digital marketing and communications world becomes more fragmented than ever, and consumers demand more personalised and protected experiences, ECAL stands out as a premium engagement tool that delivers real value to both businesses and users alike.

A Vision for the Future: Becoming the World’s Leading Calendar Marketing Channel

Patrick Barrett’s mission for ECAL is clear: to be the global leader in calendar marketing. With a relentless focus on innovation, the company continues to evolve, integrating AI, automation, and predictive analytics to ensure businesses reach their audiences in the most effective way possible, to deliver enhanced utility for end-users, whilst always protecting their privacy and security.

As brands seek smarter, more direct ways to engage consumers, ECAL is positioned to dominate the market by turning the everyday calendar into a powerful but respected marketing channel – one that brings convenience and utility, boosts engagement, and ultimately drives action and response like no other platform can.

With Barrett at the helm, ECAL is not just redefining marketing; it’s shaping the future of how the world connects, plans, and engages around brands and their events – one moment at a time.