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Tigo Sports exceed expectations with ECAL ahead of the World Cup
CASE STUDY
Tigo Sports exceed expectations with ECAL ahead of the World Cup
Provide awareness to the Tigo Sports audience for when matches are being played and where fans can catch the action, ahead of the Qatar World Cup 2022.keting campaigns
Surpassed 5,000 subscribers before first match
Tigo Sports is a Latin American sports subscription television channel which has rapidly established itself as a major team and events broadcaster and sponsor in football at national, regional, and international level.
Tigo Sports is also the champion television channel for a huge number of other sporting fixtures all year round. These sports include rugby, futsal, handball, tennis, table tennis, polo, athletics, mixed martial arts and fitness.
Objectives
- Remind subscribers when all matches are showing on their Tigo Sports channels and give them the option to watch the matches in either standard or HD quality.
- Increase awareness of Tigo Sports news, exclusives, videos, and live matches across all their channels.
Strategy
The plan is for ECALs service to play an integral part in the communications strategy and be a permanent feature for fans going forward. There are additional plans to bring in sponsors and promotional deals from huge clients and brands in association with Tigo Sports’ new calendar marketing service.
Solution
These plans will ensure that fans of the sports channel receive the best fan-engagement services in Latin America and further improve how Tigo Sports communicate with their huge audience.
Outcome
Exceeding Expectations: Surpassed the original forecast of 5,000 subscribers before first match;
Data Driven Insights: Highly profiled user data acquired will shape Tigo Sports future marketing & advertising strategies.
Testimonials
TESTIMONIAL
The ECAL Solution is 10 out of 10. We are super happy with how it is working for us.
Raúl Cercas
Product Manager Web @ FC Barcelona
TESTIMONIAL
“ECAL are proactive and prescriptive in our working relationship, while the solution has proven to be a success for both fan engagement and acquisition.”
Richard Pepper
Head of Digital @ Wolverhampton Wanderers.
TESTIMONIAL
"We could not be happier with the ECAL product. ECAL makes it easy to implement and even easier for our fans to download our calendars where they want them most!”
Matt Rochinski
Vice President of Digital Media @ Hornets Sports & Entertainment
TESTIMONIAL
"The ECAL platform ensures that fans can easily find out where to tune in and watch Formula E live in their territory, providing us with the ability to deliver targeted messages to users, based on location and behaviour. ECAL is our highest performing digital marketing channel, contributing approximately one-third of new user data acquired. The team at ECAL are a great bunch and I would have no hesitation in recommending them."
Tecwyn Davies
Senior Digital Project Manager @ Formula E
TESTIMONIAL
ECAL has proven to be one of our most effective digital marketing channels, consistently driving strong engagement with tangible returns. We’ve successfully used the tool to support key Club events, from major sales like Black Friday to high-profile launches such as season ticket and kit releases. The ability to deliver timely, relevant updates directly into our fans’ calendars has been invaluable in driving awareness, conversions, and enhancing overall campaign performance.
William Street
Digital & Data Acquisition Manager, Aston Villa FC.
Our smart, dynamic ‘Sync to Calendar’ solution delivers rich, personalised and actionable events into calendar.
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