Blog

The 'right-time' marketing blog gives insights and leadership in calendar marketing and other smart, timely communications.

Bears Fans Get The Jump On NFL Schedule Release

Bears Fans Get The Jump On NFL Schedule Release

As the 2014/15 NFL Schedule nears its official release, Chicago Bears fans have the opportunity to automatically receive their team schedule, as soon as it’s released, directly into their personal calendar. Thanks to ECAL, fans can subscribe to the Bears schedule right now, days before its official release. The schedule will be delivered directly into […]






Infographic: The State of Digital Marketing in Sports

Infographic: The State of Digital Marketing in Sports

As Founder & CEO at ECAL, I am lucky enough to work with many leading organisations in sport, media and entertainment, across all parts of the world. I also attend many great industry conference events, mostly in the US and Australia. Generally, the same consistent issues, opportunities and trends are being discussed and experienced globally. […]





ECAL welcomes Glenn Smith as COO

ECAL is extremely pleased to welcome Glenn Smith to its team, as full-time Chief Operating Officer. Glenn brings to ECAL over 20 years of top-line experience in entrepreneurial leadership and high-growth business strategy. Glenn has worked with businesses at all stages, and across many industries, including telecommunications, online, education and health. Combined with core strengths […]





Media Profile (Sports Business Insider): Patrick Barrett

Media Profile (Sports Business Insider): Patrick Barrett

Patrick Barrett is a man who has a long and passionate dedication to sports and technology, in both Australia and overseas. Through his early employment in Australia, with Racing Victoria and the AFL, Barrett saw an opportunity to simplify the hundreds of sports fixtures which are a dominant part of Australia’s cultural identity. In Australia, […]





Leading Aussie Digital Marketing Companies Partner Up

Today, we are pleased to announce that ECAL, the world’s most advanced calendar marketing system, has partnered with Stackla, a beautiful social media aggregation platform. So publishers can now have a cool ‘social media hub’, compete with their official events content, which then syncs directly into the customers’ personal calendar, to keep them up-to-date and connected. It’s […]






Eurosport Australia launches eCalendar

Eurosport Australia launches eCalendar

Sydney, 20 May – Eurosport Australia has upped its commitment to sports fans by offering them a free, personalised eCalendar that easily syncs and downloads to smart phones, desktops and social calendars. The Eurosport eCalendar will be packed full of event schedules for the sports that are shown on Eurosport Australia and will deliver tailored sporting […]





NFL’s Patriots season schedule launches using ECAL

NFL’s Patriots season schedule launches using ECAL

The new 2013 NFL season schedule was announced today, and arguably the most popular NFL franchise, New England Patriots have gone a digital step further for their fans! Using ECAL, Patriots fans worldwide can easily sync the Patriots schedule directly into their preferred mobile, desktop or social calendar, for free. Game entries include everything the […]





ECAL new logos, brandmarks & buttons

ECAL new logos, brandmarks & buttons

So, we decided to add a little colour into ECAL with a range of updated logos, brandmarks and buttons. Publishers have instant access to a range of images in a new Assets Library located in the ECAL admin. We’ll be adding lots more interesting icons, buttons and ad assets you can utilize. Your thoughts and […]





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