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72% Manage ‘Life’ via their Digital Calendar

It is often asked, around our office at least…”if it’s not in my calendar, does it even exist at all?” Indeed we hear the same sentiment from ECAL users time and time again.

So, the benefits of communicating to the calendar seem to make great sense, right? Avoid the inbox chaos, deliver your message to users, at the ‘right time’, in the ‘right place’. Makes total sense.

And we know that the modern consumer is increasingly mobile, they are always connected to the internet, they are forever “busy”…so “busy”, and managing life is hard enough!

So how does the modern consumer keep on top of it all? Exactly to what extent do they rely upon their ‘digital calendar’ to manage “life”. Exactly how many manage life via their personal digital calendar, compared to say, keeping a wall calendar, a diary or journal?

Well, we have the answers!

We surveyed 1,000 people (aged 18-64) in each of the US, UK and Australia. The sample was representative of the population.

The Question: What do you rely upon most to manage your daily schedule?

United States

US people who manage their life via their digital calendar
US people who manage their life via their digital calendar

United Kingdom

UK people who manage their life via their digital calendar
UK people who manage their life via their digital calendar

Australia

Australian people who manage their life via their digital calendar
Australian people who manage their life via their digital calendar

Some further insights reveal that:
* In UK, over 62% of 18-14 year-olds use their mobile calendar
* In Australia, 25-34 (59.5%) and 18-24 (57.7%) year-olds are most likely to use their mobile calendar
* In US, 63% of 55-64 year-olds use a digital calendar (mobile or desktop) rather than paper (37%)
* Women use paper diaries / journals / planners more than men

Mobile users by age in the UK
Mobile users by age in the UK

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