In today’s competitive landscape, your business is fighting a constant battle for attention, action, and insight.
You need to move beyond vanity metrics and connect with your audience in a way that delivers measurable results.
In a hugely fragmented world, you need to break through the noise, and own a dedicated communication channel to your most valuable customers at the moments that matter most.
Your ultimate goal is to convert audience engagement into tangible business. You need a direct path to drive sales, subscriptions, viewership, and attendance, turning moments of interest into moments of purchase.
In a cookie-free future, owning a direct, consensual relationship with your audience is critical. You need to acquire rich, first-party data that unlocks deep customer understanding and fuels your entire marketing and sales strategy.
ECAL’s Business product is the world’s most sophisticated calendar marketing solution designed to meet your specific business growth objectives. It transforms the personal calendar into a powerful direct marketing channel, creating a significant competitive advantage for your business, to drive engagement, sales and data.
Your calendar events are living, breathing pieces of commercial content. Automatically update events with dynamic information that keeps your audience up-to-date and ‘in the know’, such as event details, broadcast and streaming details, ticket pricing and status.
Place powerful calls-to-action directly in your calendar events. At the peak of their interest—just as they receive an event reminder—you will actively drive ticket sales, streaming tune-in, store purchases, engagement, interactions and time on site.
Turn anonymous followers into known customers. The simple, valuable act of syncing to calendar provides a natural opportunity to capture consented first-party data. This allows you to build direct relationships, enrich your CRM, and future-proof your marketing in a post-cookie world.
Stop renting space on crowded social feeds and start owning the moment on your customer’s most intimate platform: their calendar. ECAL gives you a persistent, direct-to-device marketing channel that you control, ensuring your most important messages are seen at the right time, in the right place, every time.
ECAL’s Business performance dashboard provides complete transparency, and deep audience intelligence. Understand user location, content preferences, activity and engagement, with direct access to your database, and absolute and unequivocal ROI measurement.
ECAL’s Business product is designed for professional marketing stacks. With custom branding, advanced display options, and API access, you can ensure a seamless brand experience for your users and integrate ECAL’s powerful capabilities with your existing CRM and marketing automation platforms.
The ultimate managed plan for marketing experts, with an automated events feed service (via API), custom logic, custom displays, premium marketing and data services, priority messaging and support.
The advanced enterprise solution for business with a private member-based audience, requiring our Private Events service, with secure, personalised, one-to-one messaging to calendar.
ECAL converts anonymous website visitors to deeply integrated and engaged customers. ECAL is typically amongst the top 3 (if not the top) data source providers for major brand clients globally.
A high proportion (typically over 60%) will consent to receive further marketing communications from you.
ECAL’s smart, dynamic event communications are delivered 100% of the time, and are presented at exactly the right time, in the right place, with the right action. This has a high media equivalent value.
Engagement rates are higher than any other traditional marketing channel, with average CTR’s of over 5%, over 10% for targeted marketing offers, and over 15% or live stream events.
Timely alerts and direct action links ensure high rates of conversion for your most valuable commercial items, like tickets, merchandise, memberships, streaming subscriptions and more.
Consistent, specific, relevant, valuable calendar updates keep your brand top-of-mind, and in favour, with your most valuable consumer audience.
ECAL is highly flexible, and offers a range of features and integrations designed for your specific business needs and objectives.
See Customer Stories and Case Studies to understand how ECAL can be adapted for many different use cases, for virtually any industry with event-based content.
ECAL has been a very effective tool where audiences can download full competition schedules or individual team calendars across all cricket competitions. Events provide information on where / when to tune in to follow matches, and important ticket on-sale dates.
Rebecca Maskrey
Head of Marketing @ England and Wales Cricket Board
ECAL helped us achieve a result that we are so immensely proud of, and have built a platform that can take us to heights that we thought impossible some 6 months ago. The WNBL is ready for lift-off!
Rob Flude
Head of Digital Services @ Basketball Australia
We couldn’t be any happier with the help, support, and advice from the team at ECAL, who went above and beyond to ensure that one of the biggest events in our calendar – Fixture Release Day – was as successful as possible. The guidance stretched from technical to marketing, which was of great use to the club, and we look forward to developing further.
Billy Taylor
Director of Strategic Operations & Communications @ Millwall FC
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