Customer Stories: Tigo Sports exceed expectations with ECAL ahead of the World Cup

Case Studies, Sports Apr 28, 2023

Customer Stories - Tigo Sports exceed expectations with ECAL ahead of the World Cup

Challenge

Provide awareness to the Tigo Sports audience for when matches are being played and where fans can catch the action, ahead of the Qatar World Cup 2022.

Solution

Deliver a digital calendar service, powered by ECAL which reminds subscribers when all the World Cup matches are showing.

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1. Introduction

Tigo Sports is a Latin American sports subscription television channel which has rapidly established itself as a major team and events broadcaster and sponsor in football at national, regional, and international level. Tigo Sports is also the champion television channel for a huge number of other sporting fixtures all year round. These sports include rugby, futsal, handball, tennis, table tennis, polo, athletics, mixed martial arts and fitness.

2. Objectives

Remind subscribers when all matches are showing on their Tigo Sports channels and give them the option to watch the matches in either standard or HD quality.
Increase awareness of Tigo Sports news, exclusives, videos, and live matches across all their channels.

3. Future Strategy

The plan is for ECALs service to play an integral part in the communications strategy and be a permanent feature for fans going forward. There are additional plans to bring in sponsors and promotional deals from huge clients and brands in association with Tigo Sports’ new calendar marketing service.

4. Solution

These plans will ensure that fans of the sports channel receive the best fan-engagement services in Latin America and further improve how Tigo Sports communicate with their huge audience.

5. Outcomes

Exceeding Expectations: Surpassed the original forecast of 5,000 subscribers before first match;
Data Driven Insights: Highly profiled user data acquired will shape Tigo Sports future marketing & advertising strategies.

Tigo Sports

Testimonials

"We could not be happier with the ECAL product. ECAL makes it easy to implement and even easier for our fans to download our calendars where they want them most!”

Matt Rochinski

Vice President of Digital Media @ Hornets Sports & Entertainment

"The ECAL platform ensures that fans can easily find out where to tune in and watch Formula E live in their territory, providing us with the ability to deliver targeted messages to users, based on location and behaviour. ECAL is our highest performing digital marketing channel, contributing approximately one-third of new user data acquired. The team at ECAL are a great bunch and I would have no hesitation in recommending them."

Tecwyn Davies

Senior Digital Project Manager @ Formula E

“We welcome around 750,000 visits to our Bins, waste and recycling section on our website annually. Implementing ECAL’s ‘Sync to Calendar’ service, has not only significantly reduced the average website visit, but residents can now receive dynamic bin collection reminders in-calendar. When collection days change, as do the entries and reminders in our users calendar. We are proud to be the first council in the UK to provide this innovative service for our residents and are thrilled to see this as just the start of a great journey and synergy with ECAL”.

Tariq Gangari

Senior UI Designer

Fixture release day is a key moment in the Premier League’s calendar. It signals the start of our new season and provides an opportunity for us to onboard new fans. ECAL’s platform provides a powerful communication channel for us to deliver against our key objectives – driving tune-in and referrals for our clubs and broadcast licensees.”

Chris Archer

Head of Digital Operations

“Fixture release day is a highly anticipated event in the EFL calendar. ECAL's excellent support, from technical to strategic, allowed us to focus on maximising reach and delivering a timely and engaged service to our fanbase.”

Matt Hudspeth-Lamb

Senior Data, Research and Insight Manager

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