Fox Sports, the leader is sports broadcasting in Australia has launched it’s new ‘Add to Calendar’ feature, powered by ECAL. This is just one of a suite of feature upgrades as part of its new Score Centre, which provides fans with live scores, real-time results, latest updates and commentary on current events across all major sports.
ECAL’s ‘Add to Calendar’ feature provides fans with the world’s best dynamic digital calendar service, so they can sync the schedules of their favourite team(s), straight to their personal calendar program on mobile or desktop.
The feature is dynamic and keeps fans up-to-date, always. It drives tune-in with handy alerts, broadcast details and ‘direct links’ to live in-game information, including stats, video and fantasy sports scores, to enhance the live in-game experience.
AFL, NRL and Cricket fans can follow their team(s) fortunes throughout 17/18, with more major sports leagues rolling out soon!
The NBL, Australia and New Zealand’s pre-eminent professional men’s basketball league has released its 2017/18 Fixture, powered by ECAL!
Fans of the eight-team competition are treated to a live and dynamic feed of game details, delivered straight to their digital calendar of choice.
Basketball lovers will never miss a moment with match entries automatically updated with TV broadcast information, official game hashtags and direct access to Buy Memberships, Online Shop and more, just a click away.
Follow your team throughout the 17/18 Season and join thousands of basketball fans who rely on ECAL to stay up-to-date and connected to the NBL via their calendar!
ECAL has partnered with CONCACAF to provide football fans with its world-leading, dynamic ‘digital calendar’ service – to drive ticket sales, data collection and fan engagement.
CONCACAF, (The Confederation of North, Central America and Caribbean Association Football) is the governing body for association football in North America. Since 1991, the Gold Cup Tournament has been the region’s major competition for international men’s football.
Our ‘Add to Calendar’ feature on the Gold Cup website allows fans to sync the complete tournament schedule or schedules of their favourite team(s), straight to their personal calendar program on mobile or desktop.
Fans receive game alerts and ‘direct links’ to purchase tickets, latest Gold Cup videos, match centre, merchandise and more.
Featuring ECAL’s latest ultimate ‘next generation’ widget, the world’s most advanced calendar marketing technology provides CONCACAF with the highest levels of customisation, more marketing power and smarter data insights (like geo-detection), that is set to engage football fans across the globe.
Check out the official Gold Cup website and follow your team’s fortunes by syncing their schedule straight to your calendar!
The tournament kicks off on Saturday July 8th, sync now.
English Football side Aston Villa has launched a clever pre-launch campaign, ahead of the 2017/18 Fixture release.
The ‘Get Prepared’ campaign promises fans first access to the fixtures as soon as it is released. By connecting their calendar ahead of time using ECAL, fans will be the first to receive the new season Villa fixtures straight to their personal calendar of choice.
There is standout creative used consistently across a variety of digital channels, including website, with dedicated splash page, feature article, facebook and twitter mastheads and feature social posts.
Fans calendars will be kept up-to-date with the latest game details, media information and direct access to Buy Tickets, Match Centre, Online Shop and more throughout the season.
ECAL is proud to be the official calendar provider of the Premier League and teams including Aston Villa.
Premier League, the world’s most popular football league, has released its 2017/18 Fixture, powered by ECAL!
Football lovers across the globe are treated to a live and dynamic feed of game details, delivered straight to their digital calendar of choice.
Fans will never miss a moment with match entries automatically updated with localised TV broadcast information, official game hashtags and direct access to Buy Tickets, Livestream, Match Centre, Online Shop and more, just a click away.
Here’s some of the cool promotional strategies used by Premier League and Premier League team clients including Arsenal, Tottenham Hotspur, Newcastle United and others.
Follow your team throughout the 17/18 Season and join hundreds of thousands of football fans who rely on ECAL to stay up-to-date and connected to Premier League via their calendar!
At ECAL, we’re pleased to announce the release of our Ultimate ‘next generation’ widget display, now live and available in your admin!
Designed for even greater customisation, more marketing power and smarter data insights, this widget comes with some pretty cool, game-changing features (note that all existing widgets will be auto upgraded shortly).
Here’s a few of our favourite things!
Category Selector
Filter schedules via categories. Users can browse through Schedules across different categories, via a simple ‘Browse” drop-down list.
Geo-detection
Uncover the location of your users, right down to post / zip code level!
Google & Outlook.com OAuth
Direct API connection to the ‘master’ calendar of users, plus fast, real-time updates and communications.
Returning User Recognition
Our system instantly recognises verified ECAL users (across clients), and their preferred calendar, for a very slick, ‘one-click’ subscription process.
CSS Styling
Override the look and feel of the standard widget options, by uploading custom CSS for a totally unique, on-brand design.
Facebook Pixel ID
Track ECAL conversions from your Facebook ad campaigns.
Social Sharing
Customise the social sharing message that appears for users following subscription, to increase viral spread.
The 8th ICC Champions Trophy in England has commenced, with the eight highest ranked ODI teams competing in the tournament that is second in importance only to the World Cup.
The ICC, International Cricket’s governing body chose ECAL to provide fans with its world-leading, dynamic ‘digital calendar’ service – to drive last-minute ticket sales, data collection and fan engagement.
‘Add to Calendar’ buttons on the Champions Trophy fixtures page allow fans to sync the complete tournament schedule or schedules of their favourite team(s), straight to their personal calendar program on mobile or desktop.
Fans are advised of the Ticket Availability Status (eg: ‘sold out’, ‘selling fast’, ‘available’) for each game, plus handy alerts, TV / social broadcast info, and ‘direct links’ to Live Streaming, Match Centre, Video, Merchandise and more.
Featuring ECAL’s latest ultimate ‘next generation’ widget, the world’s most advanced calendar marketing technology provides the ICC with high levels of customisation, more marketing power and smarter data insights (like geo-detection as standard), that is set to engage cricket fans across the globe.
Future ICC tournaments, including the upcoming Women’s World Cup will also be available soon.
Check out the feature on the official ICC website here, and stay up-to-date and connected.
National Australia Bank, one of the nation’s ‘big four’ banks, partnered with ECAL to test how credit card payment reminders in the calendar stacked up against SMS reminders.
The implementation of calendar reminders saw an increase in ‘on-time’ payments by up to 12%. A significant result that helps NAB customers stay on top of their monthly credit card payments, and in reducing high costs associated with bill chasing, collections and customer support.
The Trial
A message was sent to a selection of NAB cardholders, to offer them the ability to add their monthly payment ‘reminder to calendar’.
The participation rate was a massive 15%, indicating a high consumer need for this service.
NAB subscribers received two completely personalised entries in their calendar, relating to their upcoming monthly payment:
- A ‘payment reminder’ event (2 days prior to due date); and
- A ‘payment due’ event (on the due date)
Summary of Results
Results of the trial were extremely positive
- +4% increase in ‘on-time’ payments at the due date
- +12% increase in ‘on-time’ payments 2 days after due date
- +37% ‘spike’ (the largest) in ‘on-time’ payments specifically generated by the two-day ‘payment reminder’ entry
The next stage in the implementation of the NAB’s Payment Reminders service will involve a full integration within their mobile banking app and internet banking.
Recognised as one of the world’s major international ballet companies, The Australian Ballet has launched its calendar-based community engagement, ticket sales and communications feature, powered by ECAL.
Launched in April 2017, ECAL’s ‘Add to Calendar’ enterprise technology is a key strategic initiative in the continued development of The Australian Ballet’s digital platform.
As well as being a wonderful service for season ticket holders, the feature also aims to better inform the more casual ballet enthusiasts, in order to drive stronger retail sales conversion.
The ‘Add to Calendar’ feature is found in multiple locations across australianballet.com.au. In the ‘event discovery’ phase, users can sync the entire ballet season in their favourite city directly from the master ‘Calendar’ page. At the production level, you can choose to sync your favourite productions, across your preferred cities.
In the ‘post purchase’ phase, users can also easily sync the events that they have bought tickets for, straight to calendar.
The ECAL feature is live and dynamic, and keeps users up-to-date with production details, with handy reminders and links to drive sales and engagement, including a direct link to ‘Buy Tickets’, all from their personal calendar on mobile or desktop.
ECAL’s enterprise ‘Add to Calendar’ solution enables The Australian Ballet to:
- Better service season ticket holders
- Acquire new customers
- Drive casual retail ticket sales
- Improve online engagement
- Promote interest in other ballet products and features, like Ballet TV
ECAL has extended the release of its cool new ticket alerts feature for the NBA. NBA fans who sign up to Ticketmaster alerts can select to receive their favourite NBA team ticket alerts for ‘all games’, or ‘just home games’.
NBA fans who sync the ticket alerts to their calendar receive timely ticket sale reminders, with direct links to ‘Buy Tickets’, ‘Resale Tickets’ and more.
NBA fans will never miss out on a chance to purchase a ticket again!
