ECAL has partnered with Ireland’s largest sporting organisation, The Gaelic Athletic Association (GAA), with the support of leading creative agency BBDO to deliver deliver Hurling and Gaelic Football matches directly into the calendar of fans all around the globe.
The partnership sees ECAL’s expansion across Europe’s major sporting leagues continue to grow, as it and the GAA looks forward to providing Irish sporting fans with the world’s best digital calendar service.
Fans of Ireland’s indigenous games of hurling and Gaelic football will receive their favourite Counties matches, delivered straight to their digital calendar of choice. Match entries featuring game information, timely reminders and direct access to Buy Tickets and a Share fixtures with friends link. Users can encourage friends and family fans to sync matches of their County to calendar directly via WhatsApp. An in-calendar first for an ECAL client.
Don’t miss a second of Ireland’s favourite sporting past times, sync matches to your personal calendar here!
Liverpool FC in partnership with ECAL has launched a smart and dynamic ‘sync to calendar’ service, as part of the growing benefits of the free MyLFC online account. This single Member ID architecture is a growing trend across many leading online brands, aimed at providing instant access to a range of premium features, with greater personalisation, more relevant content and a deeper engagement with the Club.
Encouraging online sign up and conversion to ‘MyLFC’, features like ECAL’s ‘sync to calendar’ service are wonderful tools to help find and discover new fans globally, enhance the value of a single online ID, and easily connect fans instantly to a wide range of relevant Club products, features and experiences.
With the ability to detect logged-in and logged out users and adjust the ‘state’ of the ‘Sync to Calendar’ CTA (call-to-action) button, site users are prompted to ‘sign in’ or ‘sign up’ to ‘MyLFC’ to sync their favourite Liverpool fixtures and events to their personal digital calendar. This provides a consistent member journey across the site with a single member ID, that sits at the heart of the digital future at Liverpool FC.
Subscribers to the Liverpool digital calendar service enjoy enriched, localised events content dynamically served to their personal calendar, including local TV broadcast details and direct access to LFCTV GO, Match Centre, MyLFC, LFC Store and more. Fans even receive next day scores and direct access to video highlights via LFCTV GO straight to their calendar.
The service has launched with the availability of Mens First Team, Liverpool Women’s, Under 21 and Under 18 fixtures. Future content is likely to expand to include LFCTV GO programming, Foundation Events, Anfield Experiences, Hospitality Events and more.
To sign up to the benefits of MyLFC and sync the latest Liverpool fixtures and events to calendar, visit the Club website.
The countdown to the new season has begun with the AFL releasing its 2023 fixture.
As the official calendar technology provider across the AFL, ECAL lets you sync the official team fixture and club events straight to your personal calendar.Football fans will never miss a moment of the action with match details updated dynamically throughout the season, with direct access to Latest Video, AFL On Demand, Latest News, AFL StatsPro and TV Broadcast info at your fingertips.
The 2023 AFL Premiership season kicks off with the traditional clash between Richmond and Carlton on Thursday 16th March. Geelong will defend their premiership crown against a rejuvenated Magpies outfit on the Friday Night.
Footy is not far away, so be prepared and sync your team fixture to calendar now. Thanks to ECAL
Football fans, it’s here! The Qatar World Cup ‘digital calendar’ service is the only way to keep up-to-date with all the action.
ECAL has partnered with leading agency Immediate Media, with the support of global sports betting brand bet365, to deliver World Cup fixtures directly into the calendar of football fans all around the globe.
The WC ‘digital calendar’ is dynamic, and syncs all the latest match information, straight to your personal digital calendar, so you never miss a moment. Match details are updated dynamically throughout the tournament, complete with localised broadcast information and direct access to bet365’s betting specials.
And check this out! Once the final whistle has been blown, match entries will update to include the scores. How good is that!
Don’t miss any of the live action, add your favourite teams fixtures to your personal calendar here.
ECAL has partnered with Venues NSW, to deliver smart and dynamic sports and entertainment events content directly into the calendar of members and fans.
For ECAL, the world’s leading ‘Sync to Calendar’ software, it’s another venue integration set to drive new customer acquisition, increase in sales and fan engagement, and enhance the overall member experience. The famous Sydney Cricket Ground (SCG) and newly rebuilt Allianz Stadium are the first venues to add ECAL’s ‘Sync to Calendar’ functionality to their respective websites.
The SCG and Allianz Stadium hosts hundreds of sporting and entertainment events each year, from matches across Australia’s domestic football codes (AFL, NRL, A-League, Super Rugby) to the world’s biggest international entertainers like Bruno Mars, Elton John and Justin Bieber. Now, at the click of a button, sports lovers, music enthusiasts, venue members and local and international visitors can easily ‘sync’ events they are interested in, straight to their personal digital calendar of choice.
Events dynamically update in the calendar, so if there are any event updates or changes, they’ll be the first to know. Events include handy alerts, event details, gate opening times and member access information, with direct access to purchase tickets, premium experiences, or book dining, all from the convenience of your personal calendar.
Visitors to the SCG and Allianz Stadium sites can choose to sync single events coming up, or sync events of their favourite team or category, so they receive all future events suiting their profile of interest. This way, they’ll never miss a moment.
Founder & CEO of ECAL, Patrick Barrett, is excited by the partnership: “ECAL is the perfect solution for stadia and venues, enabling a smart and intuitive digital transformation of event schedules, for both general fans and members. Members need to know what’s on and when, and what facilities are available for access, and they desire relevant, personalised communications. They also increasingly care about positive ESG practices, and cutting wast including digital waste.”
Visit allianzstadium.com.au and sydneycricketground.com.au now to see what’s on, and sync events you’re interested in to your calendar.
Challenge
Increase EFL fan engagement via the calendar with valuable new content offerings.
Solution
Deliver final match scores and video highlights post-match directly in to the user calendar.
1. Introduction
The EFL (English Football League) was formed in 1888 and is widely known as the world’s original league football competition. As such, the EFL has often been considered the first template for football leagues all over the world.
The EFL is the largest single body of professional clubs in European football and is responsible for administering and regulating the EFL, the Carabao Cup, the Papa John’s Trophy, and the reserve and youth football.
2. Objectives
- Deliver valuable new content outside of match times
- Satisfy strong fan desire to engage with video content
- Make it timely, relevant and compelling for fans
- Make it easy to manage (automated)
3. Strategy
Deliver an automated service for final match scores and video highlights post-match, delivered at the right time, in the right place, direct to fans with one-click access to watch highlights.
4. Solution
Subscribers will receive an ICYMI (in case you missed it!) entry in their calendar the morning after a match, with the final scores and direct access to highlights, whenever their favourite team wins or draws. The match scores are contained in the event title, with a brief match description and a strong ‘Watch Now!’ ‘call to action’ link, with direct access to the relevant match highlights.
- Entries only placed in calendar when their favourite team wins or draws
- Entries appear in the calendar the 24 hours after kickoff, with an alert at 5 minutes prior to prompt response.
5. Outcomes
 |
|
|
 |
+ 400% |
+ 651% |
+ 2052% |
Watch Now |
| increase in click-through rate |
increase in clicks from the calendar |
increase in total engagement when compared to the same period one year prior | ‘Watch Now’ (highlights) is the most clicked link across the EFL Digital Platform (73% of total clicks) |
* Two month sample size. 1/8/2021 – 1/10/2021 and 1/8/2022 – 1/10/2022
The official EFL ‘digital calendar’ service is the only way to keep up-to-date with a busy schedule, including all league fixtures and Cup ties. Don’t miss a moment this season. Sync your favourite teams schedule here.
16 teams, 5 nations, 2 hemispheres and now 1 solution to connect them all. URC fans, it’s finally here, the official United Rugby Championship digital calendar service!
Are you a die hard URC fan, keen to know the full schedule and watch every game? Easy. You can now sync all the matches straight to your calendar. Or maybe you are a committed Dragons supporter? No problem. Just get the Dragon’s games delivered straight to your calendar. Or maybe Dad wants you to be a DHL Stormers fan, Mum is determined you support Benetton, but secretly you’re with Grandpa and it’s all about Glasgow Warriors? Not an issue. You can add multiple team schedules to your personal calendar and keep the whole family happy and up-to-date this season!
The URC’s ‘digital calendar’ is dynamic, and syncs all the latest match and important event information, straight to your personal digital calendar, so you’ll never miss a moment. Match details are updated throughout the season and complete with direct access to URC.tv and localised broadcast information. Links will also take you straight through to the Match Centre, Latest News, App and URC Predictor and Fantasy competitions at the click on a button.
The first 8 games of the season have already been announced and it’s going to be an explosive opening weekend with Benetton taking on Glasgow Warriors on Friday 16th September at Stadio Monigo in Italy. Make sure that you don’t miss a moment this season and sync your favourite URC team(s) here.
The 2022/23 English Football League (EFL) is underway, with an action packed opening weekend of football across all three Sky Bet Leagues.
This season, the EFL is keeping fans engaged long after the final whistle flag with its ‘▶️ Match Highlights’ calendar event. Fans can now ‘catch-up’ on all the action, reaction and highlights with match scores and one click access to the match highlights video all within their digital calendar.
Match Highlights entries are dynamically added to calendars when your selected team(s) wins or draws the day after match at 9am. We don’t really like reliving a loss do we!. Entries include the match scores in the event title, description and Watch Now! call-to-action.
The official EFL ‘digital calendar’ service is the only way to keep up-to-date with a busy schedule, including all league fixtures and Cup ties. Don’t miss a moment this season. Sync your favourite teams schedule here.
Embed Rolls Out the Industry’s First Publishing-to-Payment Events Marketing Platform in Partnership with ECAL
SINGAPORE, 28 June 2022
Transforming the business of fun since 2001, Embed, the ultimate cashless solutions provider for the amusement, entertainment, and leisure industries, launches another industry-first innovation at the International Bowl Expo in Las Vegas, Nevada, from June 29 to 30. True to its commitment and legacy in technology innovation, the developer of the award-winning Mobile Wallet – the first of its kind since its launch in 2019 – proudly unveils EVENTS:
EVENTS, an end-to-end events marketing platform that gives FECs and guests in-sync in-venue events, is the life of the party! EVENTS is one of the software solutions under Embed’s TOOLKIT suite that connects all business touchpoints in one integrated solution.
For this innovation, Embed partnered with ECAL, the world’s leading events and calendar marketing platform, on a mission to communicate events better, setting the global standard for effective events content management, publishing, marketing and smart, dynamic communications to calendar.
Guests will never miss out on an event or promotion when they sync in the fun! EVENTS automatically syncs to customers’ calendars – driving more revenue, foot traffic, traction, and conversion to events. Embed Solutions Group CEO Renee Welsh talks about how FECs can greatly benefit from the platform:
“70% of adults rely on mobile & desktop calendars to manage their daily schedule. Imagine your events and promotions mapped on your customer’s day-to-day, keeping your business top-of-head! We’re excited to have our customers experience the EVENTS difference and see a dramatic increase in their events awareness, a doubled ticket purchase or booking rate, and more engagement in their marketing efforts with this new channel.”
FEC operators who will subscribe to the service will be receiving a free EVENTS Creative Toolkit, specifically designed to drive uptake and adoption of EVENTS with end-users. This includes EVENTS messaging that covers the entire consumer journey (with zoning strategy) and customizable creatives for each customer touchpoint – from strategic to tactical, including how-tos, and employee cheat sheets.
“We at ECAL are thrilled to collaborate with Embed to share our beautiful event displays and smart ‘Sync to Calendar’ technology with its customers. This rich, dynamic events connection will deliver the right message, at the right time, in the right place, to drive increased sales and engagement, and backed by deep consumer data and insights,” says Patrick Barrett, Founder & CEO of ECAL.
Create > Automate
EVENTS can now be automatically synced to customers’ digital calendars. Any fun event activity published on an FEC website, like gaming tournaments, brunch parties, the big game, and even Happy Hour, can make their way into guests’ social calendars – all in a seamless guest journey, from your website to booking, payment, and confirmation. Pre-payment means low-risk to the FEC operator.
Party Pusher
EVENTS turns digital calendars into a powerful new communication channel with patrons, as well as an effective replacement for event marketing efforts that offer limited tracking and reporting.
Syncing Deep
Enjoy in-depth customer data and insights that enable FECs to plan events that give customers more of what they want and run promotions against the contact details to drive return visits and customer loyalty, ultimately future-proofing the business.
Demos, Drinks, and Bling
Visit booth #146 and catch free demos of EVENTS from the Embed Mavericks, along with the roster of breakthrough innovations like the KIOSK+, the award-winning Mobile Wallet, the integrated cloud-based software solution TOOLKIT, the smartTOUCH arcade debit game card reader, and a full range of wearables and game cards from Embed’s famous Bling Bar! Participants are also invited to daily Happy Hour sessions from 12 PM to 4 PM.
About Embed:
Embed is the worldwide leader of the cashless business management systems and solutions for the amusement, entertainment, and leisure industries. Designed to deliver a superior guest experience, the platform is a complete integrated cashless solution for business owners to maximize revenue and operational efficiency while reducing costs.
With Embed’s platform, a business (single or multi-location) has real-time visibility and control across its entire operation: from guest party-planning and bookings via mobile to integrated point-of-sales, including bundles and upsell packages, a full range of games management, real-time prize inventory, game card kiosks, and more – all integrated and accessible via mobile.
With over 1,000 customers and more than 3,000 installations around the world, Embed is equipped and ready to empower Family Entertainment (FEC) businesses with direct sales, services and support anytime, anywhere.
GLOBAL Media Contact:
Kathleen Goy
Global Head of Events
kathleen.goy@embedcard.com
About ECAL:
The world’s leading events and calendar marketing platform, ECAL is trusted and relied upon by some of the world’s biggest brands across sports, media, ticketing and payments, servicing over 10 million users. ECAL is on a mission to communicate events better, and sets the global standard for effective events content management, marketing and smart, dynamic communications to calendar.
For more information, visit: https://ecal.com/
Contact Details:
Patrick Barrett
Founder & CEO
patrick@ecal.com
Celtic fans, it’s here! The official Celtic FC ‘digital calendar’ service is the only way to keep up-to-date with a busy schedule ahead, including the 2022/23 cinch Premiership, Champions League action, Scottish Cup and more.
The Celtic FC ‘digital calendar’ is dynamic, and syncs all the latest match and important event information, straight to your personal digital calendar, so you never miss a moment.
Check out Celtic FC’s promotional ‘sync fixtures’ video below! (you gotta love this!)
Match details are updated dynamically throughout the season, complete with direct access to the Match Centre, CelticTV, Latest News, Shop, Social Media and lots more.
Celtic kick-off their title defence at home against Aberdeen on Sunday 31st July at Celtic Park.
Every match. Every moment. In sync. Sync up with the Champions this season here.
