Don’t miss a moment of 2018 NRL season with ECAL

Published by Tanisha Stanton | | 26th February, 2018

Get the 2018 Telstra Premiership schedule in your calendar now.

The NRL has partnered with ECAL to create an innovative way for fans to stay up to date with the greatest game of all.

You are now able to sync your favourite club’s draw or the entire Telstra Premiership schedule to your preferred digital calendar.

You can also add the NSW Intrust Super Premiership and Queensland Intrust Super Cup draws, plus the State of Origin series dates.

Original article

ECAL, the world’s leading calendar marketing solution, is proud to announce its partnership with the International Cricket Council (ICC), the governing body of cricket globally.

Cricket lovers throughout the world can now sync their favourite Men’s and Women’s fixtures straight to their personal calendar, so they know what’s on and when, wherever they are. With handy alerts and direct access to the ICC live Match Centre, Tickets, Latest News, Social Media and more, cricket fans will never miss a moment of the action.

For ECAL, this is yet another significant partnership with a major global sport. With an enormous audience, particularly within the Indian subcontinent, this partnership takes the ECAL service to millions of new users.

Big business, across many industries, are a perfect fit for the ECAL’s enterprise solution. With a need for high security, high levels of customisation, preferential API’s and in-depth data analysis, ECAL is the ‘go-to’ solution for enterprise business.



ICC Calendar Marketing ECAL

ECAL Launches Free Product with Branded Offers
Another Calendar Marketing Innovation First

Melbourne (Australia) – 12th December 2017 – Aussie-based tech company, ECAL (, the world’s leading calendar marketing platform has launched another industry first, a free version product featuring ‘Branded Offers’.

Launched by leading AFL and A-League teams including Hawthorn FC, Geelong Cats, Gold Coast Suns and Adelaide United FC, ECAL’s free version ‘sync to calendar’ technology keeps fans up-to-date with the latest games and events, with access to amazing competitions and great offers from well-known brands.

How does it work?

In partnership with Melbourne-based ‘ad tech’ company Opentop, ECAL has successfully integrated their ‘post-transaction advertising platform’ into the ‘success’ flow of the ECAL widget experience.

Following a successful ‘sync to calendar’ with ECAL, the user can now also enter an amazing free prize competition, managed by Opentop. The user can also access a series of ‘opt-in’ offers from leading brands in travel, retail, insurance, utilities and more.

Importantly, no offers or advertising of any sort is displayed anywhere else, especially not the calendar, a space ECAL holds sacred.

What competitions and what Branded Offers?

High value competitions are run across the network. Currently, users have the chance to win $10,000 cash. Other competitions include the chance to win a trip to New York, a tropical holiday, or even a new car.

Branded Offers currently include 10% off at Peter Jackson, 10% off a holiday cruise from Royal Caribbean International, $20 hotel voucher from Travel Online, Ladbrokes betting bonus, plus discounts from Kogan and Foxtel. Opentop’s post-transaction advertising platform analyses the user’s demographic, location, time of day, plus millions of layers of behavioral data, to present the most relevant offers to each user.

Participation in any of the Branded Offers is completely voluntary and not a condition of entry for the free prize competition,

Why a free version?

ECAL Founder & CEO, Patrick Barrett explains: “We are responding to a segment of the business market that want to deploy our ‘sync to calendar’ technology for free, and are happy to forgo access to certain features and customer data that the paid enterprise product provides.”

“The challenge for us as a business was to develop a free product that was viable, whilst protecting the intimacy and security of our end-users’ personal calendar, which for us is an entirely sacred space.”

“The teams at ECAL and Opentop collaborated to develop an awesome product that doesn’t impact on the core ‘sync to calendar’ experience, and returns the revenue we need for it to be viable.”

The future for ECAL’s Branded Offers looks bright. As Mr. Barrett explains, “With a successful licence-based model already in play, and now an alternative free model, we can be ultimately more flexible for clients that want to use ECAL. For clients with significant audience networks, we can also work in close partnership with them to provide new revenue sharing opportunities, which is a major business advantage.”

Aaron Woolf, CEO of Opentop added “this partnership is fantastic for all involved – the customers get fantastic offers from the world’s leading brands, the calendar partner gets access to the fantastic ECAL platform at no cost, and the advertisers generate some incredible consumer engagement with their brand! Everyone wins!”

About ECAL

ECAL, founded by technology entrepreneur Patrick Barrett in 2010, is the world’s first purpose-built calendar marketing platform delivering ‘rich’ communications to the personal calendars of users.

ECAL’s ‘sync to calendar’ technology is used by hundreds of major brands globally, across sports, ticketing, media, banking and payments.

ECAL is an important communications, marketing and data feature for the likes of AFL, Cricket Australia, NBL, NRL, Fox Sports, The Australian Ballet National Australia Bank, Optus (Australia), Premier League, Arsenal FC, Tottenham FC (UK), Barclaycard, Paciolan, Major League Soccer, NFL / NBA / NHL teams, College and Olympic sports (US).

ECAL is globally headquartered in Melbourne with US headquarters in Los Angeles.

Patrick Barrett
Founder & CEO | ECAL
E: | M: +61 (0)411 650 445

Women’s footy fans, get excited! The AFLW has released its fixture for the 2018 season.

Fans of the Blues, Bulldogs, Crows, Demons, Giants, Lions and Magpies can sync the team schedule and events straight to their calendar first. Please check your favourite team site for updates as they happen!

Football lovers will never miss a moment with match details updated dynamically throughout the season, with direct access to Membership, Latest News, Online Shops, Social Engagement and TV Broadcast info.

History will be made when the Fremantle Dockers clash with Collingwood at Western Australia’s new state-of-the-art Perth Stadium on Saturday, February 10. The 2018 competition will visit all parts of the Country, Collingwood playing the Demons in Alice Springs, Western Bulldogs in Moe (Regional Victoria) and Lions in Moreton Bay (Queensland).

The Premiership will open with traditional rivals Carlton and Collingwood meeting at Ikon Park under lights on Friday February 2nd. A record crowd of 24,000 attended the first ever AFWL match, will there be another lock-out in 2018!

Football is back, so don’t miss a moment and sync the fixture to your calendar now.

The Premier League played host to ECAL Founder & CEO, Patrick Barrett and Client Services Director, Cassandra Calleja at the Emirates Stadium on Monday night (25th Sept 2017), for the match between Arsenal and West Bromwich Albion.

It was also a case of ‘Football Meets Football’ (big time!), with Barrett taking the opportunity to introduce the touring NFL team New Orleans Saints to Arsenal, for a media opportunity like no other.

In town for their weekend clash against the Miami Dolphins at Wembley Stadium, 10 Saints stars led by Drew Brees, Mark Ingram and Cam Jordan, were treated to a night out they’ll never forget, thanks to Arsenal and ECAL.

With not even a day’s notice, the New Orleans Saints players were scheduled in for a pre-match pitch walk, media interviews, photo opportunities, shirt presentation and exclusive seating.

The two leading ‘football’ organisations worked together to create huge media value, with the story picked up by major media publishers across the US and UK, including ESPN, Fox, NBC Sports, Yahoo!, The Sun, The Guardian, The Mirror, Daily Mail and others.

For the Saints, this was the perfect promotional lead-in to their upcoming game on the weekend. For Arsenal, well, if there are any Saints or NFL fans that don’t yet have a Premier League team, they may have one now!

The Arsenal social media team produced a video from the footage and released this via Facebook  (541k views), with cross-posting provided to the Saints. A longer video feature was also quickly produced for Arsenal TV, and aired across their affiliates globally.

There was also some amazing ‘user generated content’ by the players themselves. The first goal by Alexandre Lacazette was sensationally captured by Drew Brees on his mobile and posted to Instagram. It’s an awesome moment, and has had more than 60k views. There’s also some cool content from Mark Ingram and the Saints.

ECAL Founder & CEO, Patrick Barrett said “I think this is a great example of how our company is unlike any regular technology vendor. As a team, we pride ourselves in going above and beyond for the success of our partner clients, and I think when you engage in at this level, sometimes, magic happens. Kudos to the unbelievable professionalism of Arsenal. What they were able to achieve as an organisational team, on the day of a game, was pretty damn impressive.”

For the record, Arsenal defeated West Brom 2-0 with Alexandre Lacazette scoring a brace. Arsenal currently sit seventh on the Premier League table.

You can follow your Premier League team throughout the 17/18 season directly from your personal calendar via the official Premier League ‘Add to Calendar’ service, proudly powered by ECAL.

For Arsenal fans, visit Arsenal’s dedicated ECAL digital calendar service for even more great content including First Team Fixtures, Ladies Fixtures, Academy Fixture and Ticket On-sale Dates.

Australia’s Nathan Walker created history on Saturday October 7th by being the first-ever Aussie professional hockey player to play in the NHL for the Washington Capitals.

Born in Wales but having lived in Australia since the age of two (so naturally we claim him!), Walker scored in his first-ever NHL appearance with 1:55 remaining in the second period, as the Capitals beat the Montreal Canadiens 6-1.

Capitals and Walker fans can stay up-to-date with the season schedule, thanks to ECAL. The Capitals ‘add to calendar‘ service will sync all games to your personal digital calendar, with handy alerts, game details and links to Tickets, Latest News, Shop and more.

You can also check out Nathan Walker’s goal here.

We’re wrapped to see Nathan become a true Aussie trailblazer, especially for the Caps!

The ICC, cricket’s governing body has released its 2018 Under-19 Cricket World Cup schedule, powered by ECAL!

Held in New Zealand from 13 January to 3 February 2018, the event will replicate a major ICC tournament in terms of organization and playing facilities giving players their first taste of competing on the global stage.

10 full members of the ICC automatically qualify for the event, alongside the highest placed Associate team, Namibia from the U19 Cricket World Cup 2016 and one qualifier respectively from the Africa, Americas, Asia, East Asia Pacific and Europe regions.

ECAL’s ‘Add to Calendar’ button on the Under-19 Cricket World Cup fixtures page will allow fans across the globe to sync the complete tournament schedule straight to their personal calendar program on mobile or desktop.

The tournament kicks off on Saturday January 13th with Australia opening its campaign against India.

The Australian Baseball League (ABL) has released its 2017/18 Fixture, powered by ECAL.

Baseball fans can easily sync the complete schedule, or favourite team schedule, straight to their digital calendar of choice.

Baseball lovers will never miss a moment with match details updated dynamically throughout the season, with direct access to Memberships, Tickets, Live Scoreboard and Live Streaming for free on

Season eight of the Australian Baseball League (ABL) promises to be the most hotly contested yet, with the Brisbane Bandits set to defend their back-to-back crown through an expanded ABL post-season.

Follow your team throughout the 17/18 Season and join thousands of Australian Baseball fans who rely on ECAL to stay up-to-date and connected to the ABL via their calendar!

The KFC Big Bash & rebel Women’s Big Bash, Australia’s professional Twenty20 cricket league has released its 2017/18 Fixture, powered by ECAL!

Fans of the eight-team men’s and women’s competitions are treated to a live and dynamic feed of game details, delivered straight to their digital calendar of choice.

Cricket lovers will never miss a moment with match entries automatically updated with TV broadcast information, official game hashtags and direct access to Buy Memberships, Tickets, Online Shop and more, just a click away.

Follow your team throughout the 17/18 Season and join thousands of Twenty20 fans who rely on ECAL to stay up-to-date and connected to the Big Bash via their calendar!

Premier League, the world’s most popular football league, has released its 2017/18 Fixture, powered by ECAL!

Football lovers across the globe are treated to a live and dynamic feed of game details, delivered straight to their digital calendar of choice.

Fans will never miss a moment with match entries automatically updated with localised TV broadcast information, official game hashtags and direct access to Buy Tickets, Livestream, Match Centre, Online Shop and more, just a click away.

Here’s some of the cool promotional strategies used by Premier League and Premier League team clients including Arsenal, Tottenham Hotspur, Newcastle United and others.

Follow your team throughout the 17/18 Season and join hundreds of thousands of football fans who rely on ECAL to stay up-to-date and connected to Premier League via their calendar!