The ECB’s much anticipated Hundred competition is clearly viewed as an unmissable summer event, with initial sales for the Hundred having ‘surpassed expectations’.

Part of the ECB’s ticketing strategy was to build strong early interest and trigger advanced sales via a Priority Ticket Release window. Fans could register their interest in the tournament via the website, and received access to the priority ticket window.

The ECB also used the official fixture release as a major promotional event, and using ECAL’s dynamic ‘Sync to Calendar’ service, fans were instantly connected – they would receive the fixture straight to calendar, along with important ticket release dates.

Levering it’s large connected calendar audience, as part of a truly integrated marketing approach, the ECB were able to deliver advance notice to fans of the upcoming Priority Ticket Release window, with details on pricing and direct access to purchase. This was a wonderful way to stimulate consumer demand and early sales amongst a high value, qualified, passionate fan base.

Within the first 24 hours of availability, ECB sales had surpassed the six-figure barrier.

ECAL’s state-of-the-art digital calendar service delivers the ECB with a tremendous platform to ‘connect’, ‘engage’ and ‘activate’ its audience around the events they love.

ECAL is proud to be the official calendar marketing service provider of The ECB. Choose your team in The Hundred, and follow your favourite international and domestic cricket here, proudly powered by ECAL.


ECAL’s Sync to Calendar technology is allowing Formula E fans to stay informed and up-to-date with the latest season information via the calendar amid the escalating threat of the COVID-19 epidemic.

ECAL’s ‘digital calendar’ solution ensures fans across the globe enjoy a live and dynamic feed of race events.  Events dynamically update in the calendar, so if there are race events postponed, rescheduled or cancelled, they’ll be the first to know.

ECAL Founder and CEO Patrick Barrett said: “ECAL is the perfect platform to engage fans, particularly with event (date and time) driven information. Events can change for any number of reasons, ECAL provides real-time updates in the calendar and provides publishers with another medium to communicate with their fans.  

The technology also allows publishers to update the content and redirect the focus to align with other key objectives of the business.  Take the case of a closed race-circuit or stadium for instance, calendar entries, reminders and links can drive tune-in via live stream, provide localised broadcast information or engage in fan related activities like Formula E’s fanboost“.  

With future scheduled races under threat of cancellation, ECAL’s sync to calendar solution provides Formula E with a timely and reliable solution to keep fans informed.

You can sync the Formula E season here, and stay up-to-date and connected thanks to ECAL.


The NBL, Australia and New Zealand’s pre-eminent professional men’s basketball league has released its 2018/19 Fixture, powered by ECAL!

Fans of the eight-team competition are treated to a live and dynamic feed of game details, delivered straight to their digital calendar of choice.

Basketball lovers will never miss a moment with match entries automatically updated with TV broadcast information, official game hashtags and direct access to Tickets, Membership, Online Shop and more, all just a click away

The 2018/19 Schedule includes a number of highlights, including Andrew Bogut’s debut for the Sydney Kings against the Adelaide 36ers, the first ever Melbourne Cup eve clash between the Sydney Kings and Melbourne United, two matches to bring in the New Year, matches across regional New Zealand and and a basketball extravaganza held across the Australia Day weekend.

You can follow your team throughout the 18/19 Season and join thousands of basketball fans who rely on ECAL to stay up-to-date and connected to the NBL via their personal calendar. Sync your team fixture here.

The largest online food ordering service in Saudi Arabia and Bahrain, HungerStation, used ECAL to drive engagement and orders around the FIFA World Cup.

Part of the Delivery Hero group, HungerStation delivers food from over 100+ restaurants to your doorstep, and promises high standards of service and guaranteed food delivery.

Managed by TTP Creative Agency, and promoted on social media via Facebook and Twitter, the HungerStation ECAL offered customers the ability to sync the World Cup schedule (or games of your favourite teams), straight to their personal calendar on mobile or desktop, complete with timely alerts and promotional discounts.

The ECAL display and all calendar entries were entirely in Arabic, and the service worked to engage customers around the World Cup to order their food, take advantage of discounts, and have the food delivered in time to watch the game!

Another awesome example of how ECAL enterprise technology can deliver a brilliant customer experience with amazing, measurable success to a global audience.

The Premier League played host to ECAL Founder & CEO, Patrick Barrett and Client Services Director, Cassandra Calleja at the Emirates Stadium on Monday night (25th Sept 2017), for the match between Arsenal and West Bromwich Albion.

It was also a case of ‘Football Meets Football’ (big time!), with Barrett taking the opportunity to introduce the touring NFL team New Orleans Saints to Arsenal, for a media opportunity like no other.

In town for their weekend clash against the Miami Dolphins at Wembley Stadium, 10 Saints stars led by Drew Brees, Mark Ingram and Cam Jordan, were treated to a night out they’ll never forget, thanks to Arsenal and ECAL.

With not even a day’s notice, the New Orleans Saints players were scheduled in for a pre-match pitch walk, media interviews, photo opportunities, shirt presentation and exclusive seating.

The two leading ‘football’ organisations worked together to create huge media value, with the story picked up by major media publishers across the US and UK, including ESPN, Fox, NBC Sports, Yahoo!, The Sun, The Guardian, The Mirror, Daily Mail and others.

For the Saints, this was the perfect promotional lead-in to their upcoming game on the weekend. For Arsenal, well, if there are any Saints or NFL fans that don’t yet have a Premier League team, they may have one now!

The Arsenal social media team produced a video from the footage and released this via Facebook  (541k views), with cross-posting provided to the Saints. A longer video feature was also quickly produced for Arsenal TV, and aired across their affiliates globally.

There was also some amazing ‘user generated content’ by the players themselves. The first goal by Alexandre Lacazette was sensationally captured by Drew Brees on his mobile and posted to Instagram. It’s an awesome moment, and has had more than 60k views. There’s also some cool content from Mark Ingram and the Saints.

ECAL Founder & CEO, Patrick Barrett said “I think this is a great example of how our company is unlike any regular technology vendor. As a team, we pride ourselves in going above and beyond for the success of our partner clients, and I think when you engage in at this level, sometimes, magic happens. Kudos to the unbelievable professionalism of Arsenal. What they were able to achieve as an organisational team, on the day of a game, was pretty damn impressive.”

For the record, Arsenal defeated West Brom 2-0 with Alexandre Lacazette scoring a brace. Arsenal currently sit seventh on the Premier League table.

You can follow your Premier League team throughout the 17/18 season directly from your personal calendar via the official Premier League ‘Add to Calendar’ service, proudly powered by ECAL.

For Arsenal fans, visit Arsenal’s dedicated ECAL digital calendar service for even more great content including First Team Fixtures, Ladies Fixtures, Academy Fixture and Ticket On-sale Dates.

SANZAAR has announced the match schedule for the revamped 2018 Super Rugby tournament, powered by ECAL.

The 15-team three-conference format competitions sees each team play 16 conference matches, with eight matches within their own conference home and away, then four matches against teams from each of the other two conferences. The finals will comprise an eight team, seven match series.

The 2018 season marks the return of home and away local derbies, adding extra theatre to the race to the top of what will hopefully be an improved Australian Conference. Japanese franchise the Sunwolves have joined the conference and will play alongside the ACT Brumbies, Melbourne Rebels, Queensland Reds and NSW Waratahs.

ECAL’s ‘Add to Calendar’ button on the 2018 Super Rugby fixtures page will allow fans across the globe to sync the complete tournament schedule or favourite team(s) straight to their personal calendar program on mobile or desktop.

The 2018 Super Rugby tournament starts on Saturday 17 February when the South African Conference kicks-off. The Australian and New Zealand Conferences will kick-off a week later when the defending champions the Crusaders open the defence of their title at home against the Chiefs.

Melbourne City FC fans, get excited!  The club has released its schedule for the 2017/18 season, powered by ECAL.

ECAL’s ‘Sync to Calendar’ feature provides City FC fans with the world’s best dynamic digital calendar service, so they can sync the schedules of City’s First Team, W & Y League teams or Club Events straight to their personal calendar program on mobile or desktop.

Soccer lovers will never miss a moment with match details updated dynamically throughout the season, with direct access to Ticketing, Latest News, Online Shop, Social Engagement and Broadcast information. Furthermore, they will be kept up to date with all exciting member and fan events – such as Family Day powered by Big M – as well as special ticket and merchandise offers throughout the season.

Melbourne City FC’s ‘Don’t Miss a Moment’ campaign engaged fans across social platforms Twitter and Facebook, EDM, feature news story and ‘Sync to Calendar’ button on the Fixtures & Results page.

Follow Melbourne City FC throughout the 17/18 Season and join thousands of soccer fans who rely on ECAL to stay up-to-date and connected to their favorite team via the calendar!

Melbourne City FC kicks off its 2017/18 A League campaign against Brisbane Roar at AAMI Park on Friday October 6th.


English Football side Aston Villa has launched a clever pre-launch campaign, ahead of the 2017/18 Fixture release.

The ‘Get Prepared’ campaign promises fans first access to the fixtures as soon as it is released. By connecting their calendar ahead of time using ECAL, fans will be the first to receive the new season Villa fixtures straight to their personal calendar of choice.

There is standout creative used consistently across a variety of digital channels, including website, with dedicated splash page, feature article, facebook and twitter mastheads and feature social posts.

Fans calendars will be kept up-to-date with the latest game details, media information and direct access to Buy Tickets, Match Centre, Online Shop and more throughout the season.

ECAL is proud to be the official calendar provider of the Premier League and teams including Aston Villa.


Premier League, the world’s most popular football league, has released its 2017/18 Fixture, powered by ECAL!

Football lovers across the globe are treated to a live and dynamic feed of game details, delivered straight to their digital calendar of choice.

Fans will never miss a moment with match entries automatically updated with localised TV broadcast information, official game hashtags and direct access to Buy Tickets, Livestream, Match Centre, Online Shop and more, just a click away.

Here’s some of the cool promotional strategies used by Premier League and Premier League team clients including Arsenal, Tottenham Hotspur, Newcastle United and others.

Follow your team throughout the 17/18 Season and join hundreds of thousands of football fans who rely on ECAL to stay up-to-date and connected to Premier League via their calendar!


At ECAL, we’re pleased to announce the release of our Ultimate ‘next generation’ widget display, now live and available in your admin!

Designed for even greater customisation, more marketing power and smarter data insights, this widget comes with some pretty cool, game-changing features (note that all existing widgets will be auto upgraded shortly).

Here’s a few of our favourite things!


Category Selector

Filter schedules via categories. Users can browse through Schedules across different categories, via a simple ‘Browse” drop-down list.


Uncover the location of your users, right down to post / zip code level!

Google & OAuth

Direct API connection to the ‘master’ calendar of users, plus fast, real-time updates and communications.

Returning User Recognition

Our system instantly recognises verified ECAL users (across clients), and their preferred calendar, for a very slick, ‘one-click’ subscription process.

CSS Styling

Override the look and feel of the standard widget options, by uploading custom CSS for a totally unique, on-brand design.

Facebook Pixel ID

Track ECAL conversions from your Facebook ad campaigns.

Social Sharing

Customise the social sharing message that appears for users following subscription, to increase viral spread.