The ECB’s much anticipated Hundred competition is clearly viewed as an unmissable summer event, with initial sales for the Hundred having ‘surpassed expectations’.

Part of the ECB’s ticketing strategy was to build strong early interest and trigger advanced sales via a Priority Ticket Release window. Fans could register their interest in the tournament via the website, and received access to the priority ticket window.

The ECB also used the official fixture release as a major promotional event, and using ECAL’s dynamic ‘Sync to Calendar’ service, fans were instantly connected – they would receive the fixture straight to calendar, along with important ticket release dates.

Levering it’s large connected calendar audience, as part of a truly integrated marketing approach, the ECB were able to deliver advance notice to fans of the upcoming Priority Ticket Release window, with details on pricing and direct access to purchase. This was a wonderful way to stimulate consumer demand and early sales amongst a high value, qualified, passionate fan base.

Within the first 24 hours of availability, ECB sales had surpassed the six-figure barrier.

ECAL’s state-of-the-art digital calendar service delivers the ECB with a tremendous platform to ‘connect’, ‘engage’ and ‘activate’ its audience around the events they love.

ECAL is proud to be the official calendar marketing service provider of The ECB. Choose your team in The Hundred, and follow your favourite international and domestic cricket here, proudly powered by ECAL.


The English Football Association (The FA) is leaning on ECAL’s calendar communications to spread Christmas joy, and to promote it’s 2017 England Christmas Gift Pack!

The much-anticipated Gift Pack is an amazing present idea for any English football fan, and includes tickets to England’s International Friendly against Italy in March 2018, a digitally signed Christmas card from a selection of England players, and a chance to win a signed England shirt. Additionally, 500 lucky fans will also receive a hand-signed Christmas card.

The England Christmas Gift Pack is available to purchase from just £20 for adults and £10 for juniors. ECAL users have direct access to purchase this amazing gift in time for Christmas, straight from their personal calendar.

Could Christmas shopping be any easier?!

ECAL is proud to be the official calendar marketing service provider of The FA, Premier League and various teams including Tottenham Hotspur, Arsenal, Leicester City, Aston Villa, Newcastle United amongst others.

calendar marketing calendar messgaing

The Australian Ballet has launched its 2018 season calendar with some exciting new features – powered by ECAL, the world’s leading calendar marketing platform.

Launched in April 2017, ECAL’s ‘Add to Calendar’ live and dynamic enterprise technology has been successful in enabling Australian Ballet to better service season ticket holders, acquire new customers and drive ticket sales for the culturally curious.

The 2018 season calendar launch will engage ballet enthusiasts like never before.

  • For existing ECAL users, the 2018 Season dates will automatically sync into their calendar
  • For ticket buyers, they can now easily add all the performances they’ve just purchased straight to calendar with a click.

Ballet enthusiasts will never miss a moment, thanks to ECAL and the amazing team at Australian Ballet.

ECAL has partnered with CONCACAF to provide football fans with its world-leading, dynamic ‘digital calendar’ service – to drive ticket sales, data collection and fan engagement.

CONCACAF, (The Confederation of North, Central America and Caribbean Association Football) is the governing body for association football in North America. Since 1991, the Gold Cup Tournament has been the region’s major competition for international men’s football.

Our ‘Add to Calendar’ feature on the Gold Cup website allows fans to sync the complete tournament schedule or schedules of their favourite team(s), straight to their personal calendar program on mobile or desktop.

Fans receive game alerts and ‘direct links’ to purchase tickets, latest Gold Cup videos, match centre, merchandise and more.

Featuring ECAL’s latest ultimate ‘next generation’ widget, the world’s most advanced calendar marketing technology provides CONCACAF with the highest levels of customisation, more marketing power and smarter data insights (like geo-detection), that is set to engage football fans across the globe.

Check out the official Gold Cup website and follow your team’s fortunes by syncing their schedule straight to your calendar!

The tournament kicks off on Saturday July 8th, sync now.

Recognised as one of the world’s major international ballet companies, The Australian Ballet has launched its calendar-based community engagement, ticket sales and communications feature, powered by ECAL.

Launched in April 2017, ECAL’s ‘Add to Calendar’ enterprise technology is a key strategic initiative in the continued development of The Australian Ballet’s digital platform.

As well as being a wonderful service for season ticket holders, the feature also aims to better inform the more casual ballet enthusiasts, in order to drive stronger retail sales conversion.

The ‘Add to Calendar’ feature is found in multiple locations across In the ‘event discovery’ phase, users can sync the entire ballet season in their favourite city directly from the master ‘Calendar’ page. At the production level, you can choose to sync your favourite productions, across your preferred cities.

In the ‘post purchase’ phase, users can also easily sync the events that they have bought tickets for, straight to calendar.

The ECAL feature is live and dynamic, and keeps users up-to-date with production details, with handy reminders and links to drive sales and engagement, including a direct link to ‘Buy Tickets’, all from their personal calendar on mobile or desktop.

ECAL’s enterprise ‘Add to Calendar’ solution enables The Australian Ballet to:

  • Better service season ticket holders
  • Acquire new customers
  • Drive casual retail ticket sales
  • Improve online engagement
  • Promote interest in other ballet products and features, like Ballet TV

ECAL has extended the release of its cool new ticket alerts feature for the NBA. NBA fans who sign up to Ticketmaster alerts can select to receive their favourite NBA team ticket alerts for ‘all games’, or ‘just home games’.

NBA fans who sync the ticket alerts to their calendar receive timely ticket sale reminders, with direct links to ‘Buy Tickets’, ‘Resale Tickets’ and more.

NBA fans will never miss out on a chance to purchase a ticket again!

Sports fans are interested in more than just your season schedule. Sure, that is the number one reason why fans will subscribe to your ‘digital calendar’, however you best not stop there!

The average sports client on the ECAL platform promotes around 5-6 ‘schedules’ of content, and that can offer a nice broad selection of content – including various game schedules, broadcast schedules, corporate events, community program events, and events for special interest groups (eg: Women’s networking, cheerleaders or coteries).

Additionally, as fans choose their schedule preferences, they effectively self-profile. This will help you develop a 360-degree view of the customer, and help fuel a more ‘dynamic CRM’ framework. It will ensure any further communications you send to a customer is tailored to meet their specific interests.

Leading sports brands like Tottenham Hotspur FC and Washington Redskins have as much as a dozen schedule choices, with good reason.

By offering a selection of great content, you allow your audience to keep up-to-date with events that specifically interest them – events they likely didn’t know existed in the first place. These top brands are also using content schedules to prompt sales interest, with schedules for ‘Ticket On-Sale Dates’ proving hugely effective.

To demonstrate the point, here below are the schedules offered by an ECAL football client, and the percentage of users who subscribe to each schedule. There are a total of 38,000 subscriptions in total at the time.

ECAL subscriptions by schedule type
ECAL subscriptions by schedule type

As you can see, 29% of users subscribe to ‘Bronze’ category ticket dates, 23% to ‘Member’ ticket dates and 28% to ‘General Public’ ticket dates. Additionally, 20% are interested in ‘Events & Offers’.

Now let’s look at exactly how these ticket on-sale dates stimulate click-throughs and purchase intent straight from the calendar.

ECAL ticket on-sale dates clicks
ECAL ticket on-sale dates clicks

You can see distinct ‘click-through’ peaks generated specifically by the ‘Bronze’ and ‘Member’ ticket on-sale entries appearing in the fans’ calendar.

These ticket on-sale date entries let fans know exactly when they can purchase tickets for upcoming games, with instant and direct access to purchase tickets via embedded links. Timely reminders are set beforehand, so the fan has time to consider and prepare to engage, and purchase.

As you can see, fans are interested in so much more than just the games! The calendar is a very powerful channel to stimulate buying intent for tickets, and for other high value sales like season tickets, merchandise / team gear, online video subscriptions, Christmas gift ideas and more.