The 'right-time' marketing blog gives insights and leadership in calendar marketing and other smart, timely communications.

CONCACAF to engage fans via ECAL

CONCACAF to engage fans via ECAL

ECAL has partnered with CONCACAF to provide football fans with its world-leading, dynamic ‘digital calendar’ service – to drive ticket sales, data collection and fan engagement.

CONCACAF, (The Confederation of North, Central America and Caribbean Association Football) is the governing body for association football in North America. Since 1991, the Gold Cup Tournament has been the region’s major competition for international men’s football.

Our ‘Add to Calendar’ feature on the Gold Cup website allows fans to sync the complete tournament schedule or schedules of their favourite team(s), straight to their personal calendar program on mobile or desktop.

Fans receive game alerts and ‘direct links’ to purchase tickets, latest Gold Cup videos, match centre, merchandise and more.

Featuring ECAL’s latest ultimate ‘next generation’ widget, the world’s most advanced calendar marketing technology provides CONCACAF with the highest levels of customisation, more marketing power and smarter data insights (like geo-detection), that is set to engage football fans across the globe.

Check out the official Gold Cup website and follow your team’s fortunes by syncing their schedule straight to your calendar!

The tournament kicks off on Saturday July 8th, sync now.

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