This special 4-week series highlights some of the most creative and super engaging calendar campaigns we’ve seen lately. Great ideas, fantastic executions, awesome results. Here’s Week 2!
TAB: Virtual Locker Room
To help racing and sports fans navigate a hectic spring betting calendar, and the constraints of Covid-19 lockdown, TAB invited Aussies to ‘Make a Date with Play’. At the heart of the campaign, ECAL enabled sports fans to sync their favourite sports fixtures and feature racing events to calendar. To help bring mates together, users could create a Virtual Locker Room (a private virtual room), complete with live vision, odds boards, video chat and more. What an amazing campaign!
Rugby League World Cup: Priority Ticket Access!
Rugby League World Cup used the official schedule release to build their global calendar audience. This direct connection to high value, passionate fans has helped to drive early ticket sales within important priority ticket windows.
Arsenal FC: Home Kit On-Sale!
Arsenal’s significant calendar audience was alerted to the release of the new adidas Home Kit with a dedicated ‘On Sale’ calendar entry, with a clear call to action to ‘Shop Now’ online. Targeted marketing entries like these typically receive CTR’s of over 10-15%.
Harlequins: Competition Time!
English Rugby team Harlequins gave connected fans the chance to win a signed jersey via the calendar. This ‘Win a signed third shirt’ calendar entry asked fans to name the player they’d like to sign the top, with an action link to ‘Enter Now’, and achieved a CTR of 5.2%!
NBL: Partner Promotion
The calendar also presents a great opportunity for your corporate partners. Dream Courts, the official basketball courts partner of the NBL received this promotion in calendar, encouraging fans to create the court of their dreams!