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Elevating the 2023 Rugby World Cup with ECAL

In 2023, France had the distinct honor of hosting the Rugby World Cup, an event of monumental significance in the world of sports. To take fan engagement and excitement to new heights, organizers turned to the ‘Sync to Calendar’ marketing solution provided by ECAL, a trusted partner of World Rugby.

Empowering Fan Engagement Worldwide

ECAL’s ongoing partnership with World Rugby, spanning various competitions and major events, showcased the power of their expertise. ECAL has mastered the art of connecting global sports federations and major events engaging with global fan bases, to deliver localized content, gathering invaluable insights, driving engagement with diverse products, and supporting vital event partners such as broadcasters, ticket providers, and sponsors.

Integrating ECAL with the Official Rugby World Cup Website

A standout feature of the 2023 Rugby World Cup was the seamless integration of ECAL into the official tournament website. This seemingly simple addition had a profound impact on how fans worldwide interacted with the event. Global displays with language auto-detection featuring 35+ various languages, making it easy for fans everywhere to use the digital calendar service.

Personalized Tournament Schedules

Rugby enthusiasts had the option of syncing the entire tournament schedule or that of their favourite nation to their calendars. No more frantic searches for match times, dates, and venues – everything conveniently at their fingertips. The calendar became a front-row seat to the World Cup’s journey, no matter where you were in the world.

A Gateway to the Heart of the Tournament

ECAL’s magic didn’t end with calendar sync. It provided direct access to the Match Centre, Tickets, Official Online Store, Latest News, and Video highlights. Fan engagement reached unprecedented levels, making it easier than ever to stay informed, purchase tickets, buy merchandise, and catch up on all the latest happenings.


Rugby fans across the globe actively participated in the excitement, from ticket sales to accessing event information. ECAL’s ‘Sync to Calendar’ solution played a significant role in catalysing fan engagement.

The partnership between the 2023 Rugby World Cup and ECAL’s ‘Sync to Calendar’ marketing solution showcased the potential of technology in sports marketing, transforming the tournament into an engaging and memorable experience for fans worldwide. The results speak for themselves, hundreds of thousands of subscribers, tens of thousands of clicks from the calendar and an impressive CTR.


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