
Mastering Black Friday: Boosting sales via calendar
The biggest shopping day of them all, Black Friday, is as big as ever. It’s also more competitive, and more creative, with brands looking for any edge to better communicate offers and boost sales.
This season we’ve seen more publishers than ever look to their connected calendar audience in ECAL, to reward and tempt their passionate fanbase with a variety of deals and offers, delivered straight to calendar.
The creative opportunity in ECAL for retail offers is high, with the ability to insert limited-time offers, flash sales, and exclusive discounts directly to what is regarded as a high value audience, at exactly the right time, all via the intimacy of their personal digital calendar.
We’ve had a great time working with clients to see and explore the potential, and execute on some fun and successful campaigns. Consumer engagement via click throughs to the offers have been strong overall, with CTR exceeding 5% in some cases.
Here are just some of our favourite Black Friday calendar campaigns so far!
Related Posts
The Wait is Over! EFL Fixtures for 2025/26 Season Unleashed
EFL 2025/26 fixtures are here! Sync your team's full schedule, including league and cup matches, directly to your calendar with ECAL for instant, automatic updates. Don't miss any
ECAL, Jun 27, 2025 Read the StoryPremier League Creative Driving Fan Excitement for New Seasons Fixtures
Captivate fans! Discover how the Premier League's creative fixture launches, powered by ECAL, drive immense excitement and engagement for new seasons.
ECAL, Jun 20, 2025 Read the StoryThe Premier League Playbook: Calendar Marketing's Global Advantage
The strategic brilliance of the Premier League's partnership with ECAL truly shines with the new season fixture release, which showcases advanced features like native language tran
ECAL, Jun 17, 2025 Read the Story