Why Media Organisations choose ECAL
ECAL is used by top media publishers, eSports and streaming platforms like Fox Sports, Riot Games, Neulion, and PlayOn! ECAL syncs live events to calendar, with specific business logic to drive tune-in, livestream trial and subscription conversion.
We’ve engaged ECAL to deliver Fox Sports TV programming direct to our subscribers’ calendar. It’s a cool feature, and we believe our customers will really enjoy this service. They should never miss their favourite sports team again! We’re also working with the team at ECAL to look at additional ways we can leverage the platform commercially.
BARNEY GLOVER, HEAD OF DIGITAL DELIVERY, FOX SPORTS
Connect with your modern, mobile, media consumers
ECAL is perfect for media platforms that wish to engage a modern mobile fanbase. Your fans will know when events go live, with direct access to view, straight from their calendar.
Messaging at the right time, in the right place
Looking to convert viewers from a free access plan to a paid or premium subscription? By integrating the ECAL 'Sync to Calendar' feature across member communications and event listings, you'll increase livestream views, and increase conversion to paid or premium services.
Fan data and insights
ECAL captures new fans, 'rich' customer data and insights. Know what they like, how they like it, and where, so you can serve them better. Our Data Delivery Service sends this data directly to your CRM, for deeper fan profiling and greater marketing potential