After 61 years away from Formula One, Aston Martin is back on the World Championship grid. Thanks to ECAL, racing fans will never miss a moment of this iconic brand’s return to the racetrack.

ECAL’s ‘Sync to Calendar’ feature provides Aston Martin fans with the world’s best digital calendar service. Race details are updated dynamically throughout the season, complete with localised broadcast information, direct access to the Racetrack Information, Shop, Latest News, Latest Video, Social Media and lots more.

The inclusion of ECAL’s Sync to Calendar forms part of the brands wider strategy to engage and build a connected audience across the globe, where interests lie both on and off the racetrack. Not only can fans sync the full F1 schedule, including pre-race, practice and qualifying events, but the team’s ESports V10 R-League Season 2 schedule, AMF1 Events and Promotions & Offers. ‘Sync to Calendar’ buttons are integrated across the AMF1 website, including homepage and impact displays on individual race page countdown clock tiles.

ECAL’s solution for Aston Martin includes single-sign on registration. Fans must be logged in as a registered member of #IAMF1 in order to start the sync journey. When the sync button is clicked, a pop up will prompt users to login or register as a member.

Single-sign on registration was a key consideration for Aston Martin when choosing ECAL and it will undoubtedly become a highly-sought after feature moving forward according to ECAL CEO Patrick Barrett.

“As publishers invest in single identity management across platforms, it’s important vendor partners like ECAL can support single sign-on to facilitate a consistent, familiar login experience, and uniformity around data and insights for the business.”

Racing fans, don’t miss a moment throughout the 2021 Season and beyond with ECAL. Visit https://www.astonmartinf1.com and register now.