Effectively engaging your audience means delivering the right information, at the right time, in the right place. That’s why ECAL has led the charge on making it as easy, and secure as possible for experience seekers everywhere to sync events from their favourite brands directly into their personal calendar.

How is this done? All through our smart ‘Sync to Calendar’ displays. Think of these displays as a vital bridge, directly and dynamically linking your important and exclusive events content with your audience’s daily life. And now, ECAL’s famous ‘Sync Displays’ just got better with this latest release!

Why is this direct approach so valuable?

Direct and Convenient Access

Instead of relying on manual entries or hoping your audience remembers key dates, the ECAL ‘Sync to Calendar’ feature offers a quick-click solution to add smart, rich, personalised events content to their preferred calendar – Google Calendar, Apple Calendar, Outlook, and more. This ease of use eliminates friction, and ensures users have the latest event details they need, right where they manage their day.

Always Up-to-Date

Life happens, and schedules change. Once your audience syncs your events to calendar via the ECAL display, they’ll automatically receive the latest updates, and any new events, building trust and connection through reliable, rich and secure events information.

Integrated into Daily Routines

Calendars are central to organisation. By placing your information within these personal and intimate spaces, you become a relevant and valued part of their daily lives, boosting awareness, engagement and loyalty.

Simple and Intuitive

Designed for ease of use for both you and your audience, embedding the widget is simple, and its interface is super intuitive for users to successfully connect their calendar.

Scalable for Growth

Whether you’re sharing a few events or managing a complex global schedule, ECAL’s ‘Sync Display’ is highly customisable and built for enormous scale, providing a consistent and reliable experience as your audience grows.

An Even More Beautiful User Experience Awaits!

We’re excited to deliver a modern, fresh look with a number of cool new features and enhancements, designed to deliver a beautiful user experience, and greater branding opportunities for you.

Check out the user journey in the video below!

So, What’s New?

Modern Design: Leveraging the latest Google Material Design, the ECAL displays now boasts a cleaner, more contemporary look that ensures an appealing and intuitive experience.

Enhanced User Flow: Subtle animations and slick transitions streamline the syncing process, making it even more engaging for your audience, and even more satisfying.

More Branding: You now have even greater opportunities to customise the appearance of your displays, with options for circle and rectangle logos, a shadow toggle, and a custom color header to match your brand style.

Advanced Branding (Professional & Enterprise Plans): Elevate your brand presence with options for custom graphic banners, and dynamic banners, for your displays to reinforce any current brand campaigns and styling.

A Moment of Delight: A satisfying ‘success confetti’ animation now celebrates successful calendar connections, adding a touch of joy and positive reinforcement for your audience. Who doesn’t love a celebration?!

The key to effective communication is simplifying access to essential information. The enhanced ECAL ‘Sync Display’ streamlines this, offering a direct, reliable, and now even more engaging and branded way to connect your events and schedules with your audience’s daily lives. It’s about providing value, convenience, and a positive experience, strengthening your audience connection with every interaction.

ECAL’s famous ‘Sync Displays’ are now even better, and will supercharge your audience connection through seamless calendar synchronisation.

In the high-stakes world of Major and Minor League Baseball, fan engagement isn’t just a bonus; it’s a home run. With thousands of games, passionate fans, and a digital landscape that demands instant access, how do MLB and MiLB ensure their audience stays connected? The answer lies in the power of calendar marketing – and when delivering this essential service, ECAL stands out as the MVP. Let’s dive into the ten pivotal reasons why these iconic leagues trust ECAL to keep their fans in the game daily.

1. Unmatched Scale Management

ECAL handles the massive volume of over 7,000 games annually, ensuring every event is accurately delivered.

2. Real-Time Fan Engagement

Instant updates on schedule changes, broadcast information, and game events keep fans engaged.

3. Personalised Fan Experiences

Fans can tailor their calendars to follow their favourite teams and leagues, fostering deeper connections.

4. Seamless Digital Integration

ECAL integrates with all major digital calendars, ensuring accessibility across all devices.

5. Data-Driven Fan Insights

Valuable data on fan behaviour helps MLB and MiLB optimise marketing strategies.

6. Enhanced Fan Loyalty

Consistent, relevant updates strengthen fan loyalty and connection to the leagues.

7. Increased Attendance and Viewing

ECAL contributes to higher attendance and viewing numbers by keeping fans informed and excited.

8. Global Reach, Local Impact

ECAL’s platform enables localised data delivery, reaching fans worldwide and in specific markets.

9. Strategic Marketing Channel

Calendar marketing with ECAL is a powerful tool for direct fan communication and engagement.

10. Consistent Fan Connection

ECAL provides a constant connection point for fans to the sport and the league within their daily lives.

The relationship between sports and fans is built on moments of excitement, anticipation, and connection. ECAL’s calendar marketing platform doesn’t just deliver schedules; it delivers these moments directly into fans’ lives.

By mastering the scale, personalising the experience, and providing real-time updates, ECAL ensures that MLB and MiLB fans are always part of the action. As digital engagement continues to evolve, the power of a well-integrated calendar remains undeniable – a testament to ECAL’s innovative approach and ability to connect leagues with their fans in meaningful ways.

Ready to transform your fan engagement strategy? Discover how ECAL’s calendar marketing solutions can help your sports organisation connect with fans on a deeper level.

Schedule a Demo or start a free trial and learn how we can bring the power of real-time, personalised engagement to your audience.

The World Athletics Indoor Championships in Nanjing 25 Electrified the Global Stage

The World Athletics Indoor Championships in Nanjing 25 electrified the global stage, marking the first major athletics event of 2025. From March 21 to 23, over 500 athletes from 120 nations gathered in Nanjing, China. This pivotal moment in the athletics calendar, bridging the gap between the Paris 2024 Olympics and Tokyo 25, delivered high stakes and showcased emerging stars.

World Athletics partnered with ECAL, the leading provider of calendar marketing solutions, to ensure fans didn’t miss a single moment of this action-packed event. This collaboration brought convenience and personalisation to the fan experience, allowing attendees to sync the entire championship schedule or favourite events into their digital calendars.

Enhancing the Fan Experience at Nanjing 25

Nanjing 25 was more than just a competition; it provided a chance for redemption, a platform for new talent, and a glimpse into the future of athletics. With 26 events spread across three days, staying organised proved crucial. ECAL’s technology empowered fans to:

• Effortlessly sync the complete schedule: Users gained instant access to all event times, locations and disciplines in their calendars.

• Sync their favourite events: Fans ensured they didn’t miss their favourite events or medal races with a single event sync option and one-click access to watch live in their region.

• Enjoy seamless cross-device synchronisation: The schedule was accessible on smartphones, tablets, and computers.

The Championships became a theatre of post-Olympic rivalries. Athletes sought redemption, and new stars emerged, offering a tantalising preview of Tokyo 25. With ECAL, fans easily navigated this dynamic landscape, ensuring they were always in the right place and time.

“ECAL’s ingenious calendar solution was the perfect way to amplify the fan experience at Nanjing 25,” said Founder and CEO Patrick Barrett. “We’re proud to have provided a service that fully empowered fans to immerse themselves in the championships’ excitement.”

The stage was set with Paris 2024 Olympic gold medallists Mondo Duplantis, Jakob Ingebrigtsen and Yaroslava Mahuchick among the stars competing at the event from March 21 to 23.

As Nanjing hosted this global athletics celebration, ECAL’s technology ensured that fans enjoyed an unforgettable and perfectly timed experience, allowing them to focus on the incredible performances that unfolded before them.

Read more about this exciting global event and sync your calendar so you never miss a moment.