The Australian Ballet has launched its 2018 season calendar with some exciting new features – powered by ECAL, the world’s leading calendar marketing platform.

Launched in April 2017, ECAL’s ‘Add to Calendar’ live and dynamic enterprise technology has been successful in enabling Australian Ballet to better service season ticket holders, acquire new customers and drive ticket sales for the culturally curious.

The 2018 season calendar launch will engage ballet enthusiasts like never before.

• For existing ECAL users, the 2018 Season dates will automatically sync into their calendar
• For ticket buyers, they can now easily add all the performances they’ve just purchased straight to calendar with a click.

Ballet enthusiasts will never miss a moment, thanks to ECAL and the amazing team at Australian Ballet.